Building upon the success of their partnership that debuted last fall, Crate & Barrel and Draper James, the Southern-inspired lifestyle brand by Reese Witherspoon, have launched an 18-piece entertaining collection designed with summer porch parties in mind.
Witherspoon first signed on last October to be Crate & Barrel’s first-ever celebrity brand ambassador. Items from Draper James, including serveware and seasonal gifts, were featured online and in Crate & Barrel stores as part of the deal. This next step in the collaboration, however, marks the first co-designed collection between the brands.
Can you expect Draper James’s signature Southern charm in the new line? To quote a statement bag from the new collection, “Totes Y’all.” A classic summer palette of blue and white is reimagined through stripes, checks and Magnolia motifs throughout the collection of dishes, serveware, table linens and fashion accessories.
"This collection celebrates the spirit of both brands,” says Steve Woodward, president and chief merchandising officer at Crate & Barrel. “The breezy, Southern charm of Draper James combines perfectly with the approachable modern style Crate & Barrel customers love. We were thrilled to collaborate with Reese Witherspoon’s lifestyle brand on this line of entertaining essentials just in time for spring!”
