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Warren Shoulberg

For big-box lifestyle retailers, the store is the brand—until it’s not

market watch | January 29, 2019
From Pottery Barn to Ikea, lifestyle retailers are expanding their offerings to include products from other brands, a significant shift in merchandising strategy intended to capture younger consumers. Market Watch columnist Warren Shoulberg tells us why. By Warren Shoulberg

How 25 years of HGTV has transformed the home industry

market watch | January 2, 2019
As HGTV celebrates its 25th anniversary, it reaches close to 100 million homes, or more than eight of ten American households. Warren Shoulberg traces the origins of the network’s monumental success and its far-reaching impact on the home industry and culture at large. By Warren Shoulberg

The carpet and rug business doesn’t have to return—it never left in the first place

market watch | November 20, 2018
While there are certainly a fair number of area and bath rugs produced overseas in China, India, Pakistan, Turkey and other pockets around the world, most of the carpeting and a large percentage of the rugs sold in the U.S. are, and have always been, made in the U.S. It’s one of the more curious anomalies of the home business, one that owes its existence to both a very unique product development story and the realities of global transportation. By Warren Shoulberg

Do furniture brands still matter?

market watch | October 25, 2018
When Authentic Brands Group bought some of the best names in the furniture business earlier this month for what amounts to a rounding error for many big corporations, it said a lot about the furniture business. Namely, that one more company will try to solve the furniture business’s branding conundrum. By Warren Shoulberg

Mattress turnover: Acquisitions, bankruptcy and disruption

market watch | October 23, 2018
You’re supposed to turn your mattress over every six months—but nobody said the entire mattress industry should be turned over that frequently. Once one of the most stable categories in the home business, mattresses have now become a hotbed of disruption. By Warren Shoulberg

Services are the secret to big-box retailers’ recent successes

market watch | September 25, 2018
Remember back in Economics 101 when we all learned the economy is made up of both goods and services? The answer for home retailers looking to increase sales may lie beyond the products they sell, and top brands are relearning this lesson with impressive results. Big-box players in the home spac... By Warren Shoulberg

Target’s home department returns to its roots

market watch | September 11, 2018
Editor's note: Warren Shoulberg is former editor in chief for several leading B2B publications. He has guest lectured at the Columbia University Graduate School of Business and has been honored by the International Furnishings and Design Association and the Fashion Institute of Technology and ci... By Warren Shoulberg
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