Warren Shoulberg

Trailer homes: The major market segment you’re missing out on?

market watch | June 18, 2019
This year, some 25 million people—including a growing number of millennials—will venture out in a recreational vehicle, investing a total of $114 billion in the RV market. It’s time for the home industry to take note. By Warren Shoulberg

What do Americans want in their homes? This TV show has some clues

market watch | June 4, 2019
Don’t waste your money on expensive market research. Market Watch columnist Warren Shoulberg explains how the TV show ‘House Hunters’ provides a remarkable window into the kinds of houses and home decor people really want. By Warren Shoulberg

RH goes to the beach

market watch | May 24, 2019
The company quietly debuted RH Beach House—a clean, cool, somewhat coastal variation on its upscale furniture and decor model—on its website on Wednesday. With a new 136-page source book online, soon to be followed by a print version, RH stretches beyond its signature look with a mix of lighter colors and finishes, natural fabrications and contemporary silhouettes that will seemingly work anywhere from Malibu to Mykonos. By Warren Shoulberg

Who is the most influential retailer in the home business right now?

market watch | May 21, 2019
For an international retailer that’s been around for more than 75 years, IKEA has a relatively small number of stores—and the unique distinction of being just as known for its meatballs as for any of its home products. But as Warren Shoulberg argues, the home furnishings retailer is developing the category's most innovative and ground-breaking products, programs and plans. By Warren Shoulberg

How Jersey’s American Dream Mall became a nightmare

market watch | April 23, 2019
A decade and a half after ground was broken in 2005, the American Dream shopping center remains under construction. Located somewhere in the swamps of East Rutherford, New Jersey—and locally known as Xanadu or the Mess in the Meadowlands—the complex’s current owners have announced it will open in the fall. One can presume they mean this fall, though based on history, it’s anybody’s guess if the latest deadline will stick. By Warren Shoulberg

Home is where the heart is—except at Hudson Yards

market watch | April 9, 2019
Hudson Yards: It’s the latest, greatest thing in New York City retailing, a seven-story wonderland of shiny stores, luxury brands and thousands of things you didn’t think you needed. But if you want to shop for your home? Not so much. By Warren Shoulberg

Sundance makes itself more at home

market watch | March 18, 2019
Robert Redford’s Sundance catalog has dropped its first home-only catalog and is making moves to become a bigger player in the furnishings category. By Warren Shoulberg

Z Gallerie files for bankruptcy. What went wrong?

market watch | March 12, 2019
Was it the brand’s out-of-touch merchandising, or is Z Gallerie just another private equity victim? For those keeping score, the correct answer is probably a little bit of both. By Warren Shoulberg

Is the era of outsourcing textile production ending? American Merchant says yes

market watch | February 26, 2019
More than a decade after most of the domestic home textiles industry that once made billions of dollars’ worth of sheets and towels decamped for Asia, manufacturing in the category is slowly starting to return to the United States. The latest entry in the Made in the USA movement comes from a new company called American Merchant, whose new facility in Virginia will up and running (and shipping towels) by the second half of this year. By Warren Shoulberg
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