industry insider | Oct 11, 2016 |
The Novogratzes and The Shade Store team up
Boh staff
By STAFF

Husband-and-wife design duo Robert and Cortney Novogratz are releasing their second collection with The Shade Store, with six new materials, each available in both light-filtering and blackout options and in various colorways.

“We have a long history with Robert and Cortney as both friends and as clients, and have seen a great response to the first collection of fabrics that we introduced together last fall,” said Ian Gibbs, co-founder and creative director of The Shade Store.

“With this second collection, we brought the Novogratz aesthetic to patterned roller shades—the first time we’ve done so with a designer partner,” says Robert Novogratz.  “The new patterns are playful but also offer a more neutral color palette. We developed this exclusive collection specifically for the Roller Shade style because the colors on these types of window treatments are so incredibly saturated that the patterns really make a statement. The patterns are exciting but feel universal. We used monochromatic color schemes to create a mod feel, which is something that our clients really gravitate towards.”

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