digital disruptors | Apr 11, 2018 |
The newest mattress brand is from ... a magazine

REAL SIMPLE, the Meredith lifestyle magazine, has debuted Real Sleep by Real Simple, a memory foam mattress-in-a-box that will make its official launch at High Point. RemiBed, a manufacturer and distributor of memory foam mattresses, is producing the magazine brand’s line. And it’s not the only licensed partnership promoted by the publication—Real Simple Clean, an eco-friendly cleaning line, and Real Simple Style, a collection of accessories produced with Halle Joy, are already on offer.

Real Simple's new bed brand
Real Simple joins the bed-in-a-box business.

The new line joins other mattress-in-a-box brands, including Casper, Walmart’s newly debuted Allswellhome, the recently launched Robin by Williams Sonoma, and Tomorrow Sleep by Serta Simmons, which introduced a new memory foam mattress just this week.

The mattress was created with FloraFlex Memory Foam and open cell technology, designed “to maximize air flow and breathability to pull heat away from your body, keeping you cool throughout the night.” It is CertiPUR-US Certified and toxin-free. It has no phthalates, no formaldehyde, no toxic flame retardants, and according to the brand, “virtually” no volatile organic compounds (VOCs). It also comes with an organic cotton cover that is easy to remove and clean. (The brand’s accessory collection is also noted for being cruelty-free, using “eco-responsible ingredients,” and recyclable packaging.)

“After listening to Real Simple readers share their sleep issues with us, we searched for a solution that would make mattress shopping easy and provide a distinctively better night’s rest,” says Kristen Payne, vice president of licensing and accolades at Meredith Corporation.

Available for sale online, the mattress, which is designed and entirely produced in the United States, ranges in price from $600 for a twin to $1,150 for a California King. The company is offering a 100-night guarantee and free shipping. Real Simple reaches an audience of nearly 21 million every month, including 200 million American women and 85 percent of millennial females.

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