PWD Studio is seeking a Marketing & Social Media Coordinator to join our growing team in Charleston, SC. The Marketing & Social Media Coordinator will lead content creation across platforms, manage social media strategy, support public relations efforts, coordinate photoshoots and events, and ensure brand consistency across all channels.
Responsibilities
- Concept, develop, and execute creative, engaging content that elevates the brand, the work, and the team at PWD Studio.
- Create, manage, and publish content across all platforms (Instagram, TikTok, Pinterest, Linkedin).
- Produce and manage a wide range of content, including: Short-form video, photography, posts, reels, and stories, email campaigns, and website updates.
- Develop and manage a content calendar to ensure consistent, timely posting aligned with studio projects, launches, and press.
- Analyze content performance and engagement metrics to inform future strategy and creative direction.
- Manage and grow PWD Studio’s ShopMy account, including affiliate links, product tagging, and monetization strategy.
- Collaborate with the interior design team to translate project milestones, installations, and behind-the-scenes moments into compelling social storytelling.
- Organize and coordinate photoshoots, including styling needs, shot lists, and post-project content capture.
- Work closely with public relations partners to fulfill press opportunities, asset requests, and deadlines.
- Maintain a cohesive visual identity and brand voice across all digital touchpoints.
- Coordinate with photographers to schedule and execute professional photoshoots for completed projects.
- Develop shot lists and ensure all necessary assets are captured for digital, press, and marketing use.
- Assist designers and founders with styling needs for photoshoots and client styling requests.
- Partner with the Director of Operations and Founder to plan and execute studio events.
- Bachelor's degree in Interior Design and/or Marketing or related field.
- 1-3+ years of experience in marketing and/or social media content creation.
- Strong portfolio showcasing marketing and/or successful social media campaigns and content creation.
- Proficiency in AutoCAD or Revit experience is a plus.
- Strong visual and design sensibility with a clear understanding of interior styling, composition, and branding.
- Expert knowledge of social media platforms, trends, and content tools.
- Working knowledge of Adobe Creative Suite and Canva; video editing experience required
- Understanding of affiliate marketing, ShopMy, and digital monetization strategies preferred.
- Strong copywriting and storytelling skills with an understanding of how to drive engagement.
- Exceptional organization, time management, and multitasking abilities in a fast-paced environment.
- Clear communicator with the ability to take creative direction and execute independently.
- Enthusiasm for interior design, creativity, and continuous learning.
- Must be located in Charleston, SC, have a valid driver’s license, and be able to travel locally (and occasionally out of state) for projects, installations, and shoots.
To apply, please email carolineknight@pwdstudio.com your cover letter, resume, and work samples.
Founded in 2011, PWD Studio is a full-service interior design firm that specializes in taking projects from foundation to finishes through spatial planning and bespoke design solutions. Our philosophy—forms follow function—is the basis of our design approach and enables us to project manage an entire design process, regardless of scope. Our services include design-build projects, architectural design, interior design, and custom fabrication, ranging from residential to hospitality and commercial projects in and outside Charleston, SC.
