| Feb 9, 2010 |
Real Simple creates product line for Bed Bath & Beyond
Boh staff
By Staff

Real Simple magazine has developed a new line of household products including closet organizers and storage bins to be sold at Bed Bath & Beyond stores beginning in March 2010.

“We looked at what our women have issues with and tried to address those in the product,” said Gary Ryan, vp, brand development and strategy at Real Simple.

Real Simple will promote magazine subscriptions in the product packaging, according to reports.

The magazine's first brand extension was a line of home-office products for Target.

    MORE:
Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine.
Advertisement