From store debuts to new flagships, the showroom industry is as hot as the summer heat. BOH has gathered all the showroom news to have on your radar this month.
Showroom spotlight
“The showroom model is here to stay,” Challie Stillman, the vice president of creative at Resource Furniture, tells Business of Home. The brand, known for multifunctional, transforming furniture pieces like wall beds that turn into desks and coffee tables that become dining tables, has expanded its Los Angeles showroom, doubling its size from 1,600 to 3,320 square feet.
The company has been located in the Los Angeles space since 2013. The former art gallery has no windows, only skylights, and might at first sound like an unlikely showroom space for most brands. For Resource Furniture, access to wall space was the perfect way to showcase its collections of wall-mounted storage solutions. The team had been looking for a larger space for the past few years but couldn’t find anything that worked. Then a building with the same layout, located right across the parking lot, became available. “You have that same incredible feeling when you walk in, with that L.A. sunshine drenching the whole space in natural light,” says Stillman of the new space, which the brand has outfitted with a series of vignettes. “We wanted to make sure that both spaces felt equally activated, so that there was enough drawing you from one building to the next—we didn’t have all the showstoppers in one building and then just passive seating in the other building.”
The first product that greets guests in the new section is the motorized Tonale sectional, a sofa with a pull-down-bed wall unit and the brand’s first motorized product. There’s also the brand-new LGM, a rotating bookcase with a TV on the front that turns into a bed. The new space also features a kitchen, allowing the brand to host more events. “We’re able to throw a real party,” says Stillman. “It’s important that we use our showrooms as a hub and open our doors graciously to support [designers] with our hospitality.”
In a post-pandemic world where some think in-person shopping is dwindling, Resource Furniture believes it’s not going anywhere. “We thought for a moment that people’s buying habits would really be focused toward online shopping, but as we were able to open our showrooms again, it reinforced how important the showroom experience is,” she says. “Even if the buying process starts online, people really do want to see this furniture in person—particularly our type of furniture—because there are so many mechanisms involved. It is just so much better studied in person.”
314 N. Crescent Heights Blvd., Los Angeles
California
California-based lifestyle brand Jenni Kayne opened a new retail store in Carmel-by-the-Sea, California. The new location showcases the full range of the brand’s products, such as apparel, accessories, home and apothecary, including a bedroom vignette displaying the brand’s signature coastal aesthetic. 1 Ocean Ave., Ste. 225B, Carmel-by-the-Sea
Soot Design Studio, an L.A.–based luxury upholstery brand, unveiled a new showroom in Silver Lake. Founded in 2021 by furniture maker Ameer Radwan, the company offers an array of pieces from its bespoke collection in the new space, like the Kidney sofa and Club chair, plus customization options for guests to peruse. 1618 1/2 Silverlake Blvd., Los Angeles
Stock Studio, helmed by interior designer Stephan Jones, debuted a concept store in Los Angeles. The space boasts 2,000 square feet of vintage objects, furniture and keepsakes sourced from around the world. 7317 Santa Monica Blvd., West Hollywood
Erica Tanov, the clothing, accessories, bedding and home decor brand, has opened a showroom in Berkeley, California, in an 1878 Victorian mansion. The historic 3,632-square-foot space offers the brand’s full collection of interior products, including hand-screened wallpaper, furniture, architectural tiles, bedding, table linens and antiques. 1808 Fifth St., Berkeley
Lighting company Visual Comfort unveiled a new Santa Monica showroom, one of a trio of new spaces the brand is opening across the country. The 3,000-square-foot location offers decorative and architectural lighting solutions for every space and an array of pieces from its portfolio of collections like Kelly Wearstler, Amber Lewis and Ralph Lauren. 1013 Montana Ave., Santa Monica
Florida
Kutchenhaus, the German kitchen retailer owned by Nobilia, debuted its first American showrooms in the South Florida cities of Doral and Miami. Both spaces offer kitchen and bathroom displays, home offices, TV lounge areas and closet systems. 7850 NW 32nd St., Doral, and 2800 Biscayne Boulevard, Miami
New York–based linen company E. Braun New York has opened a Palm Beach outpost. The space showcases Italian linens by Dea, as well as custom linen options, accessories and an array of gift options for kitchen and bath. 341 Worth Ave., Palm Beach
Visual Comfort debuted a new showroom in Tampa. Spanning 3,540 square feet, the store offers an array of collections from its portfolio including Aerin and Kate Spade New York, as well as custom decorative and architectural lighting options. 1007 N. Himes Ave., Tampa
Georgia
North Carolina–based furniture maker Braxton Culler has moved to a new showroom in Atlanta’s AmericasMart, where it will showcase its design-focused product line. The brand previously leased a temporary space this past winter before putting down long-term roots at the design building. 230 John Portman Blvd. NW, Space A-1, Atlanta
Visual Comfort opened a new 5,800-square-foot Atlanta outpost. The space features a selection of collaborations from its portfolio, including Suzanna Kasler and Julie Neill, as well as custom decorative and architectural lighting options. 3078 Roswell Rd. NW, Atlanta
Illinois
Brizo Chicago, the kitchen and bath manufacturer, unveiled a new interactive flagship design studio in The Mart. Visitors can peruse the lounge, kitchen and bath libraries, shower displays, learning stations and curated vignettes. 222 Merchandise Mart Plaza, Ste. 127, Chicago
Nevada
HiEnd Accents, the Dallas-based luxury textile brand, has relocated to a larger space in the Las Vegas World Market Center. The move will allow the brand to better showcase its portfolio of brands that include bedding and home goods brand Paseo Road, hospitality textile company Saturday Linens and home textile company Indigo Hill. 475 S. Grand Central Pkwy, Ste. B-105, Las Vegas
New York
Bedroom furniture company Thuma has opened its first-ever flagship in New York. The space includes a cafe, lounge, design studio and art gallery in partnership with Uprise Art, all inside a 4,000-square-foot historic building in SoHo. Attendees can see the brand’s offerings in modern vignettes reminiscent of a boutique hotel. 99 Wooster St., New York
Sustainable furniture brand Sabai debuted its first showroom in Williamsburg. The space offers a selection of the female- and AAPI-founded brand’s customizable furniture pieces for guests to try out before they purchase. 101 Grand St., Brooklyn
Teak New York, the Scandinavian furniture, lighting and home decor brand, has opened a flagship store in the Brooklyn neighborhood of Greenpoint. The showroom has a dedicated 4,000-square-foot retail space featuring 75 Scandinavian brands, including being the exclusive U.S. retailer of the Teddy Sofa by OMHU and Danish brand Montana Furniture. 34 Norman Ave., Brooklyn
BAS Stone, the New York–based stoneyard, unveiled a new, expanded location in Long Island City. Stretching 42,000 square feet, the warehouse offers a selection of 650 variations of natural stone as well as a 4,500-square-foot communal showroom with bar and lounge and meeting space for architects and designers. 49-47 31st P.l, Long Island City
North Carolina
HiEnd Accents, the Dallas-based luxury textile brand, has expanded its showroom space in High Point, doubling the size. The update allows the company to showcase its growing portfolio of brands that include Paseo Road, the bedding and home goods brand; Saturday Linens, the hospitality textile company; and Indigo Hill, the home textile brand. 211 E Commerce Ave., Ste. 2500, High Point
Texas
Kitchen appliance brand Gaggenau unveiled a Houston showroom. The space is divided into two areas, a main kitchen and smaller kitchen, each boasting the brand’s appliances as well as natural stone and wood accents. 1749 Post Oak Blvd., Houston
Virginia
Fortunoff Backyard Store, the Houston, Texas—based outdoor furniture company, opened a 17,800-square-foot showroom in Falls Church, Virginia. The space boasts the brand’s line of furniture in aluminum, teak, wicker and polymer, as well as pool accessories and outdoor umbrellas. 3535 South Jefferson St., Falls Church
