A photo shoot is one of the biggest investments a designer makes, yet many leave value on the table without even realizing it—not because the images aren’t beautiful, but because no one is approaching the day with the bigger picture in mind.

As a photographer and creative director who oversees shoot days for interior designers, including creative direction, stylist collaboration and every detail in between, Tori Sikkema has seen firsthand what separates a good shoot from one that truly moves a brand forward. In this course, she will share the framework designers need to approach every photo shoot with clarity, confidence and intention. From styling and sequencing spaces to directing creative partners, attendees will learn how to think about a shoot as a comprehensive brand opportunity that ensures their perspective, not just their project, is reflected in the final imagery. The session will also explore how to create a versatile library of assets that can support press opportunities, social media and broader marketing efforts long after the shoot wraps. The goal is simple: to guarantee every photo shoot delivers maximum value for both your portfolio and your brand.

In this workshop, attendees will learn how to:
- Approach a photo shoot as a strategic brand-building opportunity rather than a documentation exercise
- Plan and sequence interiors, details and portraits to maximize the value of every shoot day
- Collaborate effectively with photographers and stylists to create more versatile and impactful imagery
- Incorporate personal branding into a shoot so both you and your work are represented in the final asset library

After this workshop, attendees will have:
- A proven framework for planning and executing a successful shoot day, from preproduction through final selects
- Clearer language for directing your creative team and getting the imagery you actually need
- A strategy for building a photo library that supports press pitches, social content and brand visibility
- The confidence to step into portrait moments—and a simple approach for making them feel natural and authentic

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

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Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.