industry insider | Oct 25, 2016 |
Joanna Gaines launches wallcovering line with York
Boh staff
By STAFF

York Wallcoverings unveiled Magnolia Home by Joanna Gaines, which will launch officially early next year. The collection numbers 16 printed designs in various colors, with 60 patterns total, in addition to nine natural wallcoverings, including grasscloths.

“There was never any question that York was the perfect partner to help Chip and I realize our dream of launching a wallpaper line,” says Joanna Gaines, whose success with Waco-based Magnolia Market led to the immensely successful HGTV reality series Fixer Upper, now in its fourth season. “We feel fortunate to find a team of talented people so closely aligned with our design philosophy and core values.”

“Developing the collection with Joanna has been creatively inspiring,” said Gina Shaw, York’s VP of product development. “She is truly visionary in finding potential in the existing, and preserving and blending glimpses of the past with clever new concepts. Her ability to freshen a space simply—yet to great effect—is what this wallpaper collection offers: beautiful, accessible transformation.”

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