Arianne Nardo
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weekly feature
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September 11, 2019
Data is king as the DFA looks ahead
Data is the future, whether we like it or not. How that translates to the beautiful, touchable business of interior design is a question that often divides the room. The Decorative Furnishings Association has made it clear they aren’t waiting around for an answer.
california
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August 23, 2019
In LA, a facade face-lift can mean big business
Design brands on La Cienega are drawing foot traffic—and Instagrammers—to their doors with strategic storefronts that use color, landscaping and other bold details to catch attention.
industry insider
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August 8, 2019
The feel-good answer to the fabric-sample abyss
Last year, Julie Benniardi and Debbie Ouyang launched ReWeave L.A. to create one-of-a-kind goods from unwanted fabric samples, donating a portion of profits to charity. Here’s how the duo behind the growing brand balance eco-consciousness with design vision and business savvy.
california
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July 25, 2019
How LA’s go-to garden guru plans to grow
Stephen Block, founder of Inner Gardens in Los Angeles, has long been one of the design industry’s most quietly sought-after experts in gardens and greenery. With a recently revamped wholesale line and a new social media strategy, Block and his brand are ready to bloom.
industry insider
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July 24, 2019
What’s selling at California’s biggest design bookstore?
This month, we’re taking the pulse of the design book market—and where better to do it than at one of Los Angeles’s best design bookshops? We checked in with third-generation owner Brett Hennessey to find out what titles are flying off the shelves.
digital disruptors
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July 1, 2019
This furniture startup is opening showrooms in its customers' backyards
Outer, a new direct-to-consumer outdoor furnishings company, wants to bring the sharing economy into your backyard. Here’s how the Santa Monica–based digital startup is pioneering a new kind of authentic consumer marketing by enlisting—and paying—customers to turn their outdoor spaces into showrooms.
industry insider
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June 26, 2019
Is working with a developer your next side hustle?
South Florida-based designer Renee Gaddis started on residential work, but has built a thriving business working with developers and realtors. She pulled back the curtain and explained how the market works, and why designers might want to make it their next side hustle.
show & tell
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June 17, 2019
The LA Design Festival comes of age
The Los Angeles Design Festival kicks off June 20. Co-founder Haily Zaki let BOH pick her brain about spotlighting the city as a design capital, coordinating a large-scale show, and balancing authentic programming with brand sponsorships.
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