Data is the future, whether we like it or not. How that translates to the beautiful, touchable business of interior design is a question that often divides the room. The Decorative Furnishings Association has made it clear they aren’t waiting around for an answer.
Last year, Julie Benniardi and Debbie Ouyang launched ReWeave L.A. to create one-of-a-kind goods from unwanted fabric samples, donating a portion of profits to charity. Here’s how the duo behind the growing brand balance eco-consciousness with design vision and business savvy.
Stephen Block, founder of Inner Gardens in Los Angeles, has long been one of the design industry’s most quietly sought-after experts in gardens and greenery. With a recently revamped wholesale line and a new social media strategy, Block and his brand are ready to bloom.
This month, we’re taking the pulse of the design book market—and where better to do it than at one of Los Angeles’s best design bookshops? We checked in with third-generation owner Brett Hennessey to find out what titles are flying off the shelves.
At the end of the month, Patrick Dragonette’s famed La Cienega Boulevard showroom will close. Dragonette tells Business of Home about the industry’s bittersweet evolution and how his brand will become more accessible even as he relocates to Palm Desert.
Outer, a new direct-to-consumer outdoor furnishings company, wants to bring the sharing economy into your backyard. Here’s how the Santa Monica–based digital startup is pioneering a new kind of authentic consumer marketing by enlisting—and paying—customers to turn their outdoor spaces into showrooms.
South Florida-based designer Renee Gaddis started on residential work, but has built a thriving business working with developers and realtors. She pulled back the curtain and explained how the market works, and why designers might want to make it their next side hustle.