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August 6, 2020
For many people, the Williams-Sonoma brand is a longtime favorite, but chances are, not too many have thought about the origin of its name. Retail Watch columnist Warren Shoulberg reports how the company’s email campaign last week highlighting its founder, Chuck Williams, is out to change that—a wonderful remembrance of the man who not only created one of the home furnishings industry’s most iconic brands, but also radically transformed the kitchen and cooking products business.