Business of Home News

magazine

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June 8, 2021

Scent and memory fuse for this sustainability-minded home fragrance brand

A lifelong fascination with fragrance inspired Alicia Tsai to create a candle company driven by storytelling.

weekly feature

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April 7, 2021

Lead times are still out of control. Who’s picking up the slack?

Even as drawn-out lead times continue to plague the home industry, not all brands are suffering. BOH checked in with leaders at companies that are capitalizing on the challenges of the moment to find success.

social media

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April 2, 2021

These YouTube sensations just launched a line of furniture

With more than 4 million subscribers and 15 million monthly views, Kate Albrecht and Joey Zehr—the husband-and-wife duo behind Mr. Kate—are branching out beyond the screen with a new furniture line.

industry insider

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March 23, 2021

How a pandemic pivot rescued this ceramics brand from the brink

In 2014, the decline in retail led North Carolina ceramics brand Haand to pivot to hospitality. In 2020, the company was forced to change course again. Founders Chris Pence and Mark Warren explain how COVID revived their D2C strategy.

digital disruptors

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March 12, 2021

Form Kitchens brings the D2C model to luxury cabinetry. Will designers get on board?

The newly launched Form Kitchens seeks to offer showroom-quality cabinetry at a fraction of the cost. BOH spoke to the company’s founder, Danny Soos, about his vision for the brand, the difficulties of building trust as an online-only retailer, and how he’s trying to court the trade.

comings & goings

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February 8, 2021

ASID names CEO, The Novogratz has a new president, and more

It’s that time of year—boards of directors have gotten a refresh, while a slew of industry names are welcoming fresh talent. Read on to learn about new hires in design, manufacturing, media and more.

news digest

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January 26, 2021

Biden’s plan for small businesses, the first 3D printed home hits the market, and more

In our weekly roundup, Herman Miller’s CEO grapples with politics in the office, the story behind Bed Bath & Beyond’s iconic marketing strategy, and more. Read on for these announcements and more that are crossing the BOH news desk this week.

industry insider

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January 15, 2021

D2C sofa brand Sabai launches first-of-its-kind buyback program

In a first for the United States, direct-to-consumer sofa brand Sabai has launched a national buyback program. BOH caught up with Sabai founders Phantila Phataraprasit and Cailtin Ellen to discuss the initiative.

weekly feature

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November 18, 2020

Commercial designers are coming for the home

With the hospitality sector cratered by COVID, commercial design brands are migrating toward the residential side of the home industry in search of new business.

news digest

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November 17, 2020

Houzz’s 2021 trend predictions, Airbnb’s surprising quarter, and more

In our weekly roundup, West Elm partners with Muji, and BADG and BIDN unveil their virtual showhouses. Read on for these announcements and more that are crossing the BOH news desk this week.

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