d2c brands
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industry insider
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January 11, 2020
Casper is going public in a time of scrutiny for startups
Last year’s biggest IPO story—WeWork—was a nightmare. Casper, the direct-to-consumer mattress company, is hoping its initial public offering will be a dream, despite a balance sheet showing years of losses.
retail watch
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December 3, 2019
Charting the adolescence of home industry D2C companies
It was inevitable: The new kids on the block disrupt the entire neighborhood and then, eventually, become part of the establishment. Retail Watch columnist Warren Shoulberg explains what’s next for the legion of direct-to-consumer brands who upended the status quo, only to realize that their new model doesn’t work.
weekly feature
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October 23, 2019
The 11th question: How Food52 rewrote the rules of content and commerce
In September, Food52 sold a $83 million majority stake to a media investment firm. BOH spoke with co-founders Amanda Hesser and Merrill Stubbs about how Food52 became a unique hybrid of content and commerce, what an 11-question survey says everything about its approach to building a community, and why it’s headed from the kitchen to the rest of the home.
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