After a golden era flush with cash, big ideas and wunderkind founders, the favorable landscape for direct-to-consumer startups hit the skids in 2022. Why are so many DTC brands shuttering, selling or flailing now? Fred Nicolaus breaks down three key reasons.
In today’s tough climate, many DTC owners are seeking options to keep their businesses afloat. Enter holding companies like Pattern Brands and investors like OpenStore, which have risen to fill a crucial market gap.
Launched last month, Cottage Textiles is an e-commerce platform that upcycles deadstock fabric classics that Houston designer Lauren Hudson can’t sell at her showroom. Could the model work for other brands?
In early 2022, Interior Define was on an upward trajectory, growing fast and making big hires. But recently, a cash crunch has left thousands of the brand’s orders in limbo—and customers furniture-less and frustrated.
The direct-to-consumer brand once focused entirely on selling bedding online. Now, as it expands into new categories and grows its showroom footprint, founder Ariel Kaye shares why designers are a key customer base.