industry insider | Feb 20, 2020 |
Robert Allen Duralee Group to shutter all but two showrooms

The Robert Allen Duralee Group has announced plans to shutter six of its showrooms by the end of March. Its Houston location has already closed; Dallas, Los Angeles, New York, High Point and San Francisco are all set to permanently shut down. According to a press release, the closures are a prelude to a complete exit from the showroom business.

“Robert Allen has made the decision to exit its showroom operations as a part of a broader strategic plan,” according to the release. “We will maintain a physical presence in all major design center markets by launching with new high-end, multiline agent showrooms.”

According to a representative from the company, RADG already has deals in place for multiline showrooms to sell their product in Boston, Chicago, Philadelphia, and Washington, D.C. The company is working on the same approach for the other markets, and looking to expand its presence internationally.

For the time being, Robert Allen will keep its corporate showroom in Atlanta as its sole U.S. outpost; its Toronto location will also remain open as the company’s stronghold in Canada. The company has also streamlined its branding under the Robert Allen name. Other brands in the portfolio, including Beacon Hill and Duralee, will be available under the parent company’s umbrella.

At press time, Business of Home was not able to confirm what this news means for employees working in the soon-to-be-closed showrooms.

The news will likely not shock close observers of the company’s recent history. Since its acquisition by real estate developer Brant Enderle in May of 2019, RADG has quietly closed its Philadelphia, Boston, Chicago, Florida and D.C. showrooms, in some cases making abrupt exits from the design centers they were leasing from.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.