showroom news | Dec 4, 2017 |
New showrooms make their debut

A multitude of showrooms have opened across the country, and a few notable moves have been made abroad. This month, New York City continues to be the first choice for brands making the move to brick-and-mortar, Atlanta is making some noise in the South, and The Future Perfect is continuing its unique shopping experience on the West Coast.

East Coast

Industry City is continuing to expand its design presence with the opening of a 10,000-square-foot Mitchell Gold + Bob Williams outlet, the brand’s first. The new space offers upholstery, tables, rugs and accessories at up to 70 percent off. This opening comes a few months after ABC Carpet & Home made its Brooklyn debut at Industry City. (34 35th St., Building 3, Brooklyn, New York)

New showrooms make their debut
Konekt showroom

Last month, mother-and-daughter team Helena Sultan and Natasha Sultan opened their first Konekt showroom. The 1,000-square-foot space highlights the furniture design studio’s sculptural furniture collections and newly introduced solid brass candle holders, embroidered pillows and hand-sculpted blackened steel vases. (41 Elizabeth St., Suite 302, New York)

Italian housewares and utensil company Alessi has moved its North American headquarters to FortyOne Madison. The showroom hosted its soft opening with a small display during fall market, and will be making its official debut at the Spring 2018 Tabletop Show. In conjunction with the move, the company is also developing a trade program for its interior design clients. (41 Madison Ave., 8th Floor, New York)

Austrian furniture and kitchen manufacturer Team 7 opened its first space in the United States, in partnership with German Kitchen Center. German Kitchen Center has been showcasing Team 7 all-wood products in its showrooms throughout the U.S. prior to the flagship opening. (2003 Broadway, New York)


The Westside Provisions District welcomed the Serena & Lily Atlanta Design Shop last month to its mix of design brands and restaurants. With an extensive swatch wall, rotating art offerings, an all-year sunroom for outdoor furnishings and a creative workspace, the new shop pays homage to the brand’s coastal roots, while incorporating architectural design elements from the store’s location. (1198 Howell Mill Rd., Atlanta)

New showrooms make their debut
Serena & Lily’s Atlanta location

The Summer Classics showroom is moving from the garden floor of AmericasMart to the design floor before its winter market in January because of the shift the company has noticed in its customer base. The new location positions the outdoor furniture company adjacent to its sister brand, Gabby. During 2018, Summer Classics will be debuting 100 new fabrics, accent tables and bar carts. (240 Peachtree St. NW, Atlanta)

Gabby will unveil a newly redesigned and expanded showroom at the Dallas Market Center just in time for the January 2018 Total Home & Gift Market. The showroom was designed to showcase the brand’s case goods and lighting options with a long hallway running down the center of the space, and it will also be bringing in a collection of French antiques. (2100 N Stemmons Fwy., WTC 150, Dallas)


Theodore Alexander is the latest design brand to join the Michigan Design Center’s roster of tenants. This is its second design center location, where it is showcasing its furniture that includes collections from designers Michael Berman and Jamie Drake. The showroom is owned and operated by Michael Coyne Design. (1700 Stutz Dr., Troy, MI)

West Coast

The Future Perfect opened its second Casa Perfect in a 1957 Beverly Hills home Elvis Presley once lived in. Casa Perfect is the brand’s exclusive shopping experience in a private residence—guests are invited to explore a home where The Future Perfect’s products are in use. (Open by appointment only)

New showrooms make their debut
California Closets’ new location

Boston-based Bergmeyer Associates designed the new California Closets showroom in Burlingame, California. The space was created with a design studio so clients can use 3-D rendering technology to assist the design process and explore the brand’s exclusive board finishes. (247 California Dr., Burlingame, CA)

Kassatex opened a shop-in-shop in H.D. Buttercup’s Culver City outpost, marking its first brick-and-mortar location in California. The 1,000-square-foot space will offer Turkish cotton bed linens, throws and towels. (3225 Helms Ave., Los Angeles)


Outdoor furniture company Janus et Cie opened its first European flagship showroom in Milan earlier this year. The multilevel showroom showcases the brand’s offerings, from chairs and accessories to textiles.

Italian linen brand Frette has opened a boutique within the GUM department store in Moscow. The space, which is about 1,600 square feet, carries the brand’s bedding and bath collection, along with other home accessories.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.