Christie’s will soon launch First Open | New York, a cross-category auction meets digital sale with “accessible price points.” The categories are Post-War and Contemporary Art, Editions, Photographs, and Design. The sale started a decade ago as a single sale called First Open, due to the fact that it “opened” the Post-War and Contemporary Art season at Christie’s and was created just for welcoming new collectors. Today’s version is based on middle-market appeal for postwar and contemporary art, editions, furnishings and design.

First Open | New York will debut three live auctions:

First Open | Editions, Tuesday, March 1
First Open | Post-War & Contemporary Art, Friday, March 4
First Open | Home-edited sale of Design, Photographs and Editions, Tuesday, March 22 

In addition to the live auctions, there will be three online sales:

First Open | Photographs, February 25–March 10
First Open | Post-War and Contemporary Art, February 25–March 8
First Open | Frank Stella’s “Had Gadya” Series, March 1–March 10

“Christie’s expansion of the First Open concept signals our ongoing commitment to welcoming in new audiences of collectors at accessible price levels,” said Brook Hazelton, president of Christie’s Americas. “The current market is well suited for innovative new sales approaches that span multiple categories and mediums, and Christie’s leads the market in its ability to present cross-category offerings of the highest quality in direct response to client demand. More than any other art business, our specialists are ‘open’ to the dialogue and inquiry inspired by what it means to be a collector today.”

Learn more.