Halloween is nigh—meaning no rest for the wicked. There’s likely no rest for these industry professionals, either, as they dig into their new gigs. Read on to learn about the latest hires in design, manufacturing, media and more.
D2C furniture brand Interior Define has tapped Jill John for the newly created role of chief customer officer, an increasingly common position that helps companies develop an authentic and unique relationship with consumers.
It’s sweater weather, and these industry professionals have wasted no time rolling up their sleeves to begin their new chapters. Read on to learn about the latest hires in design, manufacturing, media and more.
Sunbrella has come to so clearly define performance fabrics that the brand is almost synonymous with the category. Such totality-level eclipsing of a market is certainly an enviable position. On the other hand, strong brand identification can be confining, making it difficult to move nimbly through the landscape and sell different things to different audiences. Dilemmas such as these are now in the hands of Steve Pawl, Sunbrella’s first-ever chief marketing officer.
After six years at the helm, Interior Define founder Rob Royer moves into a new role as chairman of the board. BOH caught up with Royer and his brand’s new CEO, Bonobos and ModCloth alum Anthony Nieves—to discuss the company’s growth, brand-building around a strong value proposition, and knowing when the time is right for a big move.