The home industry has been somewhat slow to embrace influencer marketing. If West Elm’s new ambassador program is any indication, that’s soon to change.
Live selling is an old concept that’s taking off in new ways in the digital era. BOH checked in with workplace furniture brand Humanscale, which recently tested the strategy, about how home companies can capitalize on the trend.
Decor Aid, the online service that pairs clients with interior designers, appears to have ground to a halt, with a defunct website and no responses to outreach from press or customers.
Fresh off a bestselling book release and a hit Netflix debut, Utah-based husband-and-wife design duo Syd and Shea McGee have announced a deal to sell a minority stake in their business to Los Angeles–based Strand Equity.
The newly launched Form Kitchens seeks to offer showroom-quality cabinetry at a fraction of the cost. BOH spoke to the company’s founder, Danny Soos, about his vision for the brand, the difficulties of building trust as an online-only retailer, and how he’s trying to court the trade.
Advances in artificial intelligence mostly make headlines in tech—but AI is creeping into the art world too. BOH spoke to Ben Kovalis, co-founder of Art AI Gallery, to learn why you might soon be specifying pieces created by a machine.
What happens when Uber meets same-day furniture delivery? BOH took a closer look at Lugg, a growing on-demand home furnishings delivery app that is looking to simplify large-scale residential moves.
Launching next month, 1RentPlace will pool the inventory of top antiques, art and decor dealers into a rentable online marketplace. Founder Jake Baer tells BOH about his vision for the business.