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Digital Disruptors

The race to millennialize home renovation

digital disruptors | March 15, 2019
Online lender SoFi woos millennial homeowners through partnerships with digital-first renovation platforms such as Remodelmate. By Fred Nicolaus

Does ‘More is more’ mean more money?

digital disruptors | February 28, 2019
Hide your Scandinavian furniture and cans of gray paint, a new e-commerce platform dedicated to the big, bold and bright is here. Officially launched in January, Maximalist Candy offers a curated selection of jewelry, decor and antiques that tap into the “more is more” lifestyle. By Fred Nicolaus

The race to disrupt general contracting heats up

digital disruptors | February 27, 2019
A slew of online startups are transforming general contracting to meet the needs of today’s consumer, promising to bring ease, speed and clarity to the tricky renovation process. By Jessica Dailey

Why Annie Selke broke up with Houzz

industry insider | February 22, 2019
In order to prevent constant promotions from undercutting wholesale partners, Annie Selke Company is rebooting its e-commerce strategy, ending major relationships with Houzz, Neiman Marcus and Horchow. By Fred Nicolaus

How online influencers open (offline) shops

digital disruptors | February 15, 2019
Business of Home grilled three Insta-famous designers who have opened up shops in the past year to get the inside story on their challenges, successes and how online and offline businesses intersect. By Fred Nicolaus

How Scalamandré and The Inside struck a deal

digital disruptors | February 13, 2019
In a world where exotic brand crossovers are a daily occurrence, at first glance the partnership between the venerable fabric house and the digital startup seems like a matter of course. However, a deeper dive into the collaboration reveals the nuanced politics—and enormous opportunities—that heritage brands navigate when experimenting with new business models. By Fred Nicolaus

Havenly and Remodelmate collaborate for a one-two punch

digital disruptors | January 24, 2019
Interior design platform Havenly is collaborating with online renovation engine Remodelmate to offer customers a pre-designed, flat-fee kitchen. Here, the ideators behind the partnership talk vision and strategy. By Fred Nicolaus
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