Digital Disruptors
digital disruptors
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April 12, 2021
West Elm is going all in on influencers
The home industry has been somewhat slow to embrace influencer marketing. If West Elm’s new ambassador program is any indication, that’s soon to change.
weekly feature
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March 31, 2021
Live selling is the next big thing. Can it work for home?
Live selling is an old concept that’s taking off in new ways in the digital era. BOH checked in with workplace furniture brand Humanscale, which recently tested the strategy, about how home companies can capitalize on the trend.
industry insider
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March 17, 2021
Décor Aid goes dark
Decor Aid, the online service that pairs clients with interior designers, appears to have ground to a halt, with a defunct website and no responses to outreach from press or customers.
industry insider
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March 16, 2021
Inside Studio McGee’s private equity deal
Fresh off a bestselling book release and a hit Netflix debut, Utah-based husband-and-wife design duo Syd and Shea McGee have announced a deal to sell a minority stake in their business to Los Angeles–based Strand Equity.
digital disruptors
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March 10, 2021
Would you specify art by an algorithm?
Advances in artificial intelligence mostly make headlines in tech—but AI is creeping into the art world too. BOH spoke to Ben Kovalis, co-founder of Art AI Gallery, to learn why you might soon be specifying pieces created by a machine.
digital disruptors
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February 19, 2021
Lugg wants to be the Instacart of furniture delivery
What happens when Uber meets same-day furniture delivery? BOH took a closer look at Lugg, a growing on-demand home furnishings delivery app that is looking to simplify large-scale residential moves.
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