On TikTok, it’s easy to go viral fast. But the app also skews young and can prove difficult to convert viewers into clients. Here’s how interior designers are leveraging the 60-second video platform now.
Until recently, subscription furniture startups have been focused on the middle tier of the market. Now, a new entry to the marketplace, ZZ Driggs, is targeting the high end with artisan-made furniture and antiques for rent.
Hoping to lower the barrier of entry to quality photography and styling for e-commerce, Elizabeth Giorgi and Hayley Anderson founded Soona, a fast-casual approach to content creation that allows businesses to mail in product and have it shot and styled at an affordable price.
At first glance, Saltwolf looks like any number of digitally native furniture companies that have launched over the past decade. But instead of targeting consumers, Saltwolf is selling to the trade only.
Despite an intense blow to the travel industry, Airbnb is doing its best to adapt by launching Airbnb Online Experiences. BOH sat down with one interior designer on the platform who’s busier than ever.