Outova, is seeking a motivated VP of Outdoor Living Furniture Product to join the team in Fort Worth, Texas.
Position Overview:
The VP of Outdoor Living Furniture Product will lead our outdoor furniture category in business development as the channel manager. This is a mission-critical role that will directly impact the success of our organization. The VP will possess deep expertise in outdoor furniture, strong leadership instincts, and the ability to translate design trends and market opportunities into real, revenue-generating product lines. They will thrive in a fast-paced environment, demonstrate a high sense of urgency, and be capable of taking ideas from concept through commercialization with speed and precision.
Key Responsibilities:
Own the product strategy, lifecycle, and execution for all outdoor furniture product lines.
Drive product development across domestic and international markets, managing relationships with suppliers, designers, and manufacturers.
Distinguish and design for the unique requirements of consumer vs. commercial-grade outdoor furniture—addressing durability, compliance, materials, and use-case design.
Identify new trends and product opportunities and turn those insights into actionable development plans.
Manage product launches from concept to commercialization, working cross-functionally with sourcing, operations, eCommerce, sales, and logistics.
Maintain an assortment strategy that aligns design, function, price point, and customer segment expectations.
Uphold the highest quality and performance standards for outdoor use.
Represent the company at key industry trade shows and events; source new partnerships and gain insights.
Participate actively in industry groups or associations (e.g., ICFA, AHFA) to stay on the forefront of trends and best practices.
Provide thought leadership and act as a key voice within the business on outdoor furniture direction and innovation.
Qualifications:
Minimum 5 years of experience in outdoor furniture product management or closely related roles.
In-depth knowledge of outdoor furniture design, fabric, materials, finishes, and construction.
Experience managing both domestic brands and international product development or sourcing.
Proven ability to differentiate and deliver on commercial vs. residential product standards.
Demonstrated ability to execute at a high level—taking ideas to market swiftly and effectively.
Strong analytical, organizational, and communication skills.
High degrees of urgency, energy, innovation, and ideation.
Willingness and availability to travel up to 50%.
Preferred Qualifications:
Experience with private label programs and high-volume commercial-grade product lines.
Active member in outdoor living or furniture industry associations.
Background in sustainable product development or environmentally friendly materials sourcing.
Physical Activities:
Daily activity includes but is not limited to:
Lifting, carrying, sitting, grasping, reaching, standing, kneeling, walking, bending, twisting.
Reading, communication, math.
Be able to regularly lift/move up to 50lbs.
Noise level in the work environment is usually moderate to above moderate.
Travel up to 50%, domestic and international.
Compensation and Benefits:
Salary: Competitive salary (exempt) and bonus opportunity commensurate with experience.
Benefits: Comprehensive benefits package, including health insurance, retirement savings plans, and paid time off.
Work Environment: Hybrid
Outova is the ultimate destination for transforming outdoor spaces. As a collective of eight industry-leading companies, we offer exclusive products, including furniture, turf, fire pits, outdoor kitchens, grills, and heaters. Our mission is to provide cutting-edge, high-quality solutions that redefine outdoor living. Headquartered in Fort Worth, Texas, with operations in California and New York, we serve customers nationwide, helping them bring their dream outdoor spaces to life. From humble beginnings, we've grown into a premier distributor of hearth and outdoor living products, setting the industry standard for quality, innovation, and design. To learn more about us and the products we offer, visit www.outova.com.
