The latest luxury master bath innovations put health at the forefront, inviting homeowners to reinvent a utilitarian room as a space to unwind and recharge.

A well-designed home offers a retreat from an increasingly frenetic world—but what if you need to retreat just a little more? As Americans increasingly embrace holistic self-care, savvy companies are reframing the bathroom as a sanctuary of calm and wellness. Against a backdrop of luxe fixtures and showy tile, the hottest new amenities evoke spas, meditation centers and experiments from the Goop Lab.  

“Time is a precious commodity that the majority of Americans wish they had more of,” says Beatriz Sandoval, director of brand marketing for kitchen appliance brand Thermador. “Now more than ever, designers are looking to create customized rooms for focus and self-care for their clients. Whether that’s a space to apply a face mask while enjoying a glass of wine, or stretching after a difficult day, a relaxing room to retreat to is essential.”