designer's guide | Oct 1, 2021 |
Monday, October 18, 2021

Fall High Point Market takes place October 16 to 20. Here are highlights from Monday’s schedule. For more, check out BOH’s Designer’s Guide to High Point Market.

Copyright and Trademark Discussion: What Interior Designers Need to Know

9:30 a.m.–10:30 a.m. | Global Views, IHFC, D213 and D220

Ethos Design Collective members Elizabeth Hudson Scruggs, Nisha Tailor, Marsha McDonald and Sharon Sherman discuss copyright, trademark and online usage rights with copyright and trademark attorney Paula Yost.

The Golden Age of 3D and AR

10 a.m.–11 a.m. | The Point

For both manufacturers and retailers in the furniture business, 3D and AR are now a necessity. In this session, Seek founder and CEO Jon Cheney explains how consumer expectations are changing and the impact that working remotely and limiting in-person visits has on the popularity of tech tools, as well as opportunities for business growth in a new age of technology.

BOH event: Building a Supportive Design Community

10 a.m.–11 a.m. | Universal Furniture, 101 S. Hamilton St.

Business of Home editor in chief Kaitlin Petersen sits down with interior designers Iantha Carley, Lucy Penfield, Genevieve Trousdale and Charmaine Wynters to talk about the innovative ways they have created their own supportive interior design communities. Hear how these creative ideas and activities—whether on social media or in real life—have benefitted the designers and their colleagues, and discover ideas you can take to implement in your own community. RSVP: universalfurniture.com/marketevents

Sourcing Shortcuts and Secrets to Save You Time and Make More Money

11 a.m.–12 p.m. | Suites at Market Square T922

Finding the perfect product for your design projects is essential to wow your clients and maximize profitability. In this session, business coach and marketing consultant Melissa Galt demonstrates how to build revenue relationships with reps, streamline resources, and reclaim time for more design thanks to less searching for product. Every attendee will receive a “Success Guide” at the close of the training. (1 CEU) RSVP: imchighpointmarket.com/ webinars-and-events

Products and Partnering: Strategies for Designer Collaboration Success

2 p.m.–3 p.m. | The Point

Looking to secure a licensing partner, but not sure where to start? Or you’ve secured a licensing partner but aren’t sure what’s next? Gary Inman moderates a conversation with designers Shayla Copas, Jena Hall and Cheryl Luckett about their licensing experiences. Learn strategies for pitching your line to brands, insights into nontraditional collaborations, and the secrets to creating a collaborative line that works on design boards as well as the sales floor.

Ingredients for Success in a Diverse World

2 p.m.–3 p.m. | Universal Furniture, 101 S. Hamilton St.

Designer and Design Star: Next Gen contestant Chris Goddard holds court in a panel with designers Laura Hodges, Dennese Guadeloupe Rojas and Victoria Sanchez about the marketing tools that have been the most valuable for brand building, the role of referrals in growing a business, and his strategies for thinking outside the box while creating an impressive brand. RSVP: universalfurniture.com/marketevents

How to Boost Sales by Redesigning Your Store’s Look and Feel

2:30 p.m.–3:30 p.m. | Home Furnishings Association Retailer Resource Center, Plaza Suites, 222 S. Main St.

Retail design strategist Connie Post explores new ideas for reinventing, revitalizing and renewing your store’s look and feel. Buckle up for a fast hour of enlightening, affordable ideas to recharge your team and change the way customers view your brand in the marketplace.

KEYNOTE: How to Meet Shifting Customer Needs

3 p.m.–4 p.m. | High Point Theatre, Transportation Terminal

Amid unprecedented shifts in consumer priorities, Amazon Home general manager Eva Lorenz weighs in on how retailers and brands can propel their businesses forward, including effectively scaling to meet customer demands from discoverability to the delivery experience. She will also share Amazon Home’s findings around emerging consumer behavioral shifts. (1 CEU)

What Tools Are Useful for Your Client?

3 p.m.–4 p.m. | Suites at Market Square T922

Designers Eneia White, Michel Smith Boyd and Christopher Charles come together for an unfiltered conversation moderated by Rue editorial director Kelli Lamb about the most useful tools in the design world, from virtual consultations to digital renderings, artist drawings and e-design. RSVP: imchighpointmarket.com/webinars-and-events

Unlocking New Revenue Streams

4 p.m.–5 p.m. | Universal Furniture, 101 S. Hamilton St.

Looking for ways to leverage your style status to create auxiliary income streams from design? Designer and StyleRow CEO Erinn Valencich discusses how businesses can be more effective and lucrative, especially when targeting the millennial mindset and leveraging social media. RSVP: universalfurniture. com/marketevents

25th Annual ISFD Pinnacle Awards

6 p.m.–9 p.m. | Cohab.Space, 1547 W. English Rd.

Winning a Pinnacle Award from the International Society of Furniture Designers is the highest product design honor in the home furnishings industry—and this year marks the award’s 25th anniversary. The evening includes prizes in 24 categories of furniture, accessories, lighting and textiles, as well as a keynote address by designer Breegan Jane. Join a who’s who of design talent for this extraordinary gathering. The cocktail reception kicks off at 6 p.m., and the presentations begin at 7 p.m. RSVP: isfd.org

This article originally appeared in Fall 2021 issue of the Designer's Guide, High Point Market. Subscribe or become a BOH Insider for more.

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