The parent company of the fifth largest entertainment news website, Zimbio.com, and of the fashion and beauty website StyleBistro.com, announced today it has acquired Lonny magazine. The deal includes the Lonny website, its library of past issues, and an archive of thousands of original photographs. Founding editorial team Michelle Adams, editor in chief, and Patrick Cline, director of photography, will continue at the Lonny helm. The acquisition extends Zimbio's reach in a new women’s lifestyle vertical.
“Lonny’s combination of category-leading editorial and stunning photography has attracted an incredibly loyal and passionate audience. They’ve become hugely influential in a very short time,” said Tony Mamone, CEO of Zimbio. “We plan to leverage our technology platform and publishing tools to grow the content, reach a larger audience, and give Lonny fans more ways to access and interact with it.”
Zimbio will invest in the Lonny team and technology, both to grow the existing publication and enhance the web experience with easy access to back issues and a fully searchable image collection. Zimbio also intends to bring Lonny content to more platforms including tablets and smartphones.
“Our team is delighted to join forces with Zimbio,” said Adams. “This partnership is a natural fit for Lonny, as Zimbio's expertise in the technology field will allow us to maximize our content in innovative ways, and ultimately serve our readers on a whole new level. We look forward to connecting with Lonny readers on a more frequent basis and across multiple platforms.”
“We’re so thankful for the success of Lonny, which was due in large part to the support and encouragement we've received from everyone in the shelter community, and look forward to our next chapter as part of Zimbio,” said Cline.