Collaborations | Jun 9, 2016 |
Interior Define launches collaboration with Apartment Therapy
Boh staff
By Staff

Interior Define has launched a collaboration with Maxwell Ryan, founder and CEO of Apartment Therapy. The result is a low-profile, floating-frame sofa with rolled arms and spool legs, available in both upholstered and slipcover options and in 82-inch, 86-inch and 90-inch sizes. The upholstered sofa has 40-plus fabric options and 18 options for leg finish and style. The sofa ranges in price from $1,700 to $1,900, including delivery. Coming this fall are a chaise sectional, armchair, ottoman, and more compact, apartment-sized sofa options. This is Interior Define’s third collaboration; the brand has also partnered with online magazine The Everygirl and Alison Victoria, host of DIY Network’s Kitchen Crashers.

“In order to appeal to our loyal readers and to Interior Define’s following, we wanted to make our sofa approachable, clean and contemporary, so that it fits in both modern and traditional environments,” says Ryan. “A partnership with Interior Define makes complete sense. Their recipe for delivering quality furniture, great design and a stellar price point perfectly aligns with Apartment Therapy’s belief that home design should be accessible to all.”

Shares Marta Calle, creative director and chief merchant at Interior Define, “Maxwell has a simple, relaxed aesthetic that is perfect for everyday living. We are excited to bring a fresh perspective to our assortment.”

“Similar to our other designs, the Maxwell collection is highly customizable, and consumers may tailor the length, fabric and legs of the sofa, truly making it their own,” says Rob Royer, founder and CEO of Interior Define. “The sofa’s relaxed feel is enhanced with our newly developed, ultra-luxurious high-resilience foam and high-end down fill. It is an incredibly comfortable sofa.”

The Maxwell Sofa (slipcover)

Interior Define’s middle-market product line includes customizable sofas, sectionals and accent chairs, sold directly to consumers online and via its Chicago showroom.

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