Outdoor furniture brand Outer recently reached a milestone in expanding its neighborhood showroom initiative. The program’s success might spell a new path for the future of nontraditional retail experiences.
While the pandemic has prompted a rise in mobile showrooms, the duo behind the road-based multiline Designer Library have gone in the opposite direction, opening a brick-and-mortar showroom in Washington, D.C.
In the latest episode of the Business of Home podcast, host Dennis Scully speaks to the leadership team behind West Coast multiline showroom Kneedler Fauchère and home furnishings brand Gregorius Pineo.
For British companies hoping to make it in America, there’s the tantalizing prospect of 300 million consumers who all speak the same language—at least in theory. BOH goes behind the scenes with British home brand OKA (the former owners of Wisteria) to hear about their plans to conquer the states.