For British companies hoping to make it in America, there’s the tantalizing prospect of 300 million consumers who all speak the same language—at least in theory. BOH goes behind the scenes with British home brand OKA (the former owners of Wisteria) to hear about their plans to conquer the states.
Last month, office furniture giant Herman Miller unveiled a new retail concept: A handful of small, targeted locations that give customers a chance to try out the brand’s signature task chairs in person. Where and why these stores are popping up (next to Lululemon!) might surprise you.
In our weekly roundup, NYCxDesign announces nonprofit status, fashion brands are coming for the home (again), and more. Read on for these announcements and more that are crossing the BOH news desk this week.
Though ABC Carpet + Home has been a century-old fixture of the New York design scene, in recent years the brand has made headlines for downsizing its retail space. Now, CEO Aaron Rose tells BOH about the brand’s plan to go big on digital.