Launched in 2016, The Invisible Collection targets the ultra-high-end e-commerce design market. The brand’s founders share how its just-launched New York showroom will take the business to the next level.
Sean Low is the go-to business coach for interior designers. In his BOH advice column, he answers designers’ questions—this time, why a shop owner in Oregon might want to lean into design services instead of shying away.
After opening two high-end wine and beer stores, Brigid Beaubien pivoted to the home goods space and opened Urbanum in Detroit. Here, she discusses the paramount importance of Instagram for finding new customers, why she’s eschewing e-commerce and how she defines growth now.
Outdoor furniture brand Outer recently reached a milestone in expanding its neighborhood showroom initiative. The program’s success might spell a new path for the future of nontraditional retail experiences.