shops & showrooms
industry insider
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January 4, 2021
Betting on a British niche, OKA is coming to America
For British companies hoping to make it in America, there’s the tantalizing prospect of 300 million consumers who all speak the same language—at least in theory. BOH goes behind the scenes with British home brand OKA (the former owners of Wisteria) to hear about their plans to conquer the states.
retail
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December 1, 2020
Can Herman Miller redefine the office chair as a wellness product?
Last month, office furniture giant Herman Miller unveiled a new retail concept: A handful of small, targeted locations that give customers a chance to try out the brand’s signature task chairs in person. Where and why these stores are popping up (next to Lululemon!) might surprise you.
industry insider
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November 13, 2020
How ABC Carpet & Home reinvented itself for the digital age
Though ABC Carpet + Home has been a century-old fixture of the New York design scene, in recent years the brand has made headlines for downsizing its retail space. Now, CEO Aaron Rose tells BOH about the brand’s plan to go big on digital.
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