The newly launched Form Kitchens seeks to offer showroom-quality cabinetry at a fraction of the cost. BOH spoke to the company’s founder, Danny Soos, about his vision for the brand, the difficulties of building trust as an online-only retailer, and how he’s trying to court the trade.
Citing a “catastrophic server failure,” the Kitchen & Bath Industry Show announced that it would be suspending the exhibitor aspect of its virtual show and issuing refunds to exhibiting brands as well as attendees who purchased expo-only passes.
Copenhagen, Denmark-based brand Reform collaborates with design world stars to make affordable kitchen cabinetry. The company’s co-founder Michael Andersen tells Business of Home about its expansion plans for the U.S. market.
With 2021 trade shows on hold, Kohler is testing the waters of virtual programming, hosting a February summit called Kohler@Home. Can a digital version of the brand’s tactile product make the same splash?
After a 36-year hiatus, General Electric small appliances are back on the market with a line of 19 new products. BOH spoke with the brand’s executive director to find out what it takes to relaunch a brand that everyone already knows.
How has the coronavirus pandemic affected Americans’ taste in home goods? Two new surveys, one by e-design platform Modsy, another by the National Kitchen & Bath Association, seek to answer the question with data.