The pandemic hasn't only fueled massive online growth for furnishings brands—it's also convinced many of the value of brick-and-mortar, triggering a wave of new store openings. Here’s how home brands are executing strategic omnichannel expansions.
Inflation is slowly infiltrating the home industry, starting with lower and mid-tier manufacturers of imported goods. The boom in demand is offsetting the issue for now, but there are long-term implications for how this trend will affect the trade.
It might seem counterintuitive that catalog marketing is thriving in the digital age, but it’s true. Polly Wong, president of direct mail agency Belardi Wong, explains why so many brands still sell through the mail.
Unlike the influencer-saturated fashion and beauty spheres, the influencer marketing model has been slow to take hold in the home industry, especially the high end. Here’s why—and when to expect that to change.