big ideas
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December 28, 2022
DTC’s terrible, horrible, no good, very bad year
After a golden era flush with cash, big ideas and wunderkind founders, the favorable landscape for direct-to-consumer startups hit the skids in 2022. Why are so many DTC brands shuttering, selling or flailing now? Fred Nicolaus breaks down three key reasons.
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October 26, 2022
We had designers test an AI design tool. Here’s how it went
BOH asked three designers to test out a new AI design tool. The results revealed a snapshot of the technology’s capabilities and limitations—offering a glimpse into how it might impact the industry going forward.
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September 28, 2022
Is e-design over?
The 2010s saw the rise of many hyped e-design platforms—Decorist, Modsy, Homepolish—that have since shuttered. What’s plaguing the troubled brands, and what’s keeping the survivors in business?
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March 30, 2022
Visual search is getting crazy good. Should designers worry?
Tools like Google Lens allow users to wave a smartphone at a product and quickly discover what it is (and, potentially, how much it costs). BOH explores where the tech is now, where it’s headed, and what it means for the design industry.
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March 2, 2022
Gen Z is here. Should the design industry care?
For years, the cohort of Americans born between 1997 and 2012 was a formless mass of young people. But as the first digitally native generation comes of age, they’ve taken shape quickly, minting celebrities, slang, music, fashion—and, of course, distinct preferences in decorative accessories and quality home furnishings.
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February 23, 2022
The B Corp movement is gaining traction in the home industry
The rigorous certification, which judges a company’s ethical and environmental practices, is on the rise. Five home brands from across a range of categories discuss their journey to secure the designation.
big ideas
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February 3, 2022
Backdrop and the art of the curveball collab
In a marketplace saturated with capsule collections and surprise releases, D2C paint brand Backdrop stands out for its collabs with unexpected partners like Dunkin’ Donuts and Madewell. Here’s how they work.
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