It might seem counterintuitive that catalog marketing is thriving in the digital age, but it’s true. Polly Wong, president of direct mail agency Belardi Wong, explains why so many brands still sell through the mail.
Unlike the influencer-saturated fashion and beauty spheres, the influencer marketing model has been slow to take hold in the home industry, especially the high end. Here’s why—and when to expect that to change.
Live selling is an old concept that’s taking off in new ways in the digital era. BOH checked in with workplace furniture brand Humanscale, which recently tested the strategy, about how home companies can capitalize on the trend.
There are plenty of technical skills to master along the way, but the biggest obstacles to earning passive income have to do with mindset—in essence, designers have to unlearn a lot of what has worked for them so far. Here are a few key concepts.
Licensing used to reign supreme for designers looking to work with brands. But today, a wave of micro-collaborations hitting the market are more about generating buzz than profits. BOH spoke with several designers who’ve pulled off micro-collabs about how small-scope strategic partnerships can make a big marketing splash.
In a first for the United States, direct-to-consumer sofa brand Sabai has launched a national buyback program. BOH caught up with Sabai founders Phantila Phataraprasit and Cailtin Ellen to discuss the initiative.
A new study from the Sustainable Furnishings Council found that most clients don’t ask designers to exclude potentially toxic products. BOH spoke to experts about why toxin awareness has been slow to gain traction and how the A&D industry can make the future of furniture healthier.