In theory, selling a prepackaged, shoppable room design offers designers a way to scale up without much overhead. In reality, the concept is harder to execute. Why have most of these ventures failed to take off?
After Mitchell Gold + Bob Williams’s collapse, designers are wondering if they should be wary of any PE–funded vendor. Fred Nicolaus reports on the rise and impact of private equity in the home sector.
South Carolina designer Cortney Bishop’s clients were frustrated by the inconsistent performance of her receivers. Erratic billing didn’t help. She decided to turn a pain point into a business opportunity.
After a golden era flush with cash, big ideas and wunderkind founders, the favorable landscape for direct-to-consumer startups hit the skids in 2022. Why are so many DTC brands shuttering, selling or flailing now? Fred Nicolaus breaks down three key reasons.
BOH asked three designers to test out a new AI design tool. The results revealed a snapshot of the technology’s capabilities and limitations—offering a glimpse into how it might impact the industry going forward.