big ideas
weekly feature
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August 18, 2021
A professor of law explains his provocative theory about the role copycatting plays in fostering growth and innovation.
weekly feature
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April 14, 2021
Unlike the influencer-saturated fashion and beauty spheres, the influencer marketing model has been slow to take hold in the home industry, especially the high end. Here’s why—and when to expect that to change.
weekly feature
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March 31, 2021
Live selling is an old concept that’s taking off in new ways in the digital era. BOH checked in with workplace furniture brand Humanscale, which recently tested the strategy, about how home companies can capitalize on the trend.
magazine
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February 24, 2021
There are plenty of technical skills to master along the way, but the biggest obstacles to earning passive income have to do with mindset—in essence, designers have to unlearn a lot of what has worked for them so far. Here are a few key concepts.
weekly feature
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February 10, 2021
Licensing used to reign supreme for designers looking to work with brands. But today, a wave of micro-collaborations hitting the market are more about generating buzz than profits. BOH spoke with several designers who’ve pulled off micro-collabs about how small-scope strategic partnerships can make a big marketing splash.
weekly feature
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December 2, 2020
A new study from the Sustainable Furnishings Council found that most clients don’t ask designers to exclude potentially toxic products. BOH spoke to experts about why toxin awareness has been slow to gain traction and how the A&D industry can make the future of furniture healthier.
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