South Carolina designer Cortney Bishop’s clients were frustrated by the inconsistent performance of her receivers. Erratic billing didn’t help. She decided to turn a pain point into a business opportunity.

My whole ethos—everything I do in my firm—is about providing a seamless experience. A big interior design project can be a complicated process, and my goal is to have clients come to the end of it and say, “Wow, I didn’t know it could be that easy.” But I found that working with outside receivers was making it harder to get that reaction.

Cortney BishopSully Sullivan