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High-End Luxury Carpet & Rugs Marketing Manager
Company: Kuvin Home
Duration: Full-time
Date Posted: 01/30/25
Category: Sales & Marketing
Location: New York
Salary: 50-100k
Job Description

Position Overview:
As Marketing Manager, you will collaborate closely with our Design Director, Sales Directors, and other stakeholders to develop and execute strategic marketing campaigns. Your role will be instrumental in promoting our brand during our bi-annual markets and product launches.
Responsibilities:
• Collaborate with the Design Director and Sales Directors to develop marketing strategies aligned with brand objectives, including website and social media.
• Create and execute marketing campaigns across digital and traditional channels and platforms.
• Manage and post on social media platforms such as Instagram, Facebook, Linkedin, Pinterest, Youtube etc, including content creation, community management, and influencer partnerships and PR activities, ensuring consistent branding, tone and messaging.
• Develop and execute a cohesive brand and social media strategy that enhances brand awareness, boosts engagement and drives traffic to our website while refining our brand position to enhance market awareness and relevance
• Plan and execute email marketing campaigns, including segmentation, content creation for product updates to-the-trade communications, client newsletters, and performance analysis.
• Set brand vision, voice, and value proposition for short and long-term planning. Oversee content development for the brand to ensure all copy is in the voice of the brand.
• Coordinate with internal teams to create marketing materials.
• Update and maintain company websites and catalogs to reflect current products, future additions, services and brand content.
• Curate and create high-quality aspirational visual contents (photos. Videos, infographics, etc), perform copy editing and write compelling product descriptions and promotional contents.
• Oversee tradeshow coordination and identification of new tradeshow opportunities.
• Conduct market research and analysis including competitor and customer insights analysis to identify trends and opportunities.

Job Requirements

• Monitor and report on campaign performance, ROI, and KPIs.
• Stay up to date with industry trends and best practices in marketing.
• Preparation and submission of weekly performance report and set goals.
• Craft engaging narratives and stories to resonate with our audience.
• All other related responsibilities as assigned by management from time to time.
Qualifications:
• Proven Marketing Manager experience, preferably in high-end rug and carpets or textile industry.
• Strong understanding of digital marketing channels, including social media, email marketing, and SEO.
• Excellent communication and organizational skills.
• Creative thinker with a strategic mindset.
• Ability to take initiative or actions to for goal achievement and problem solving.
• Ability to collaborate effectively with cross-functional teams.
• Experience with marketing analytics tools and CRM systems is a plus.
• Familiarity and experience with tools like Suite/Ad Manager, Google.
• Proficiency in copywriting and content creation, with a keen eye for detail and grammar.
Additional Information:
• This is a full-time position based out of our midtown Manhattan showroom.
• Minimum of 7 years of experience in a similar marketing manager role with a high end rug manufacturer or general textile manufacturer,
• Luxury product experience in high-end rugs, textiles, design, or architecture industries preferred.
Benefits and Compensations
We offer a competitive compensation package and range of benefits such as Health, Dental and Vision Insurance and PTO.
Application Process:
Interested candidates should submit a resume, cover letter outlining their qualifications and interest in the role, along with examples of successful marketing campaigns and writing samples to email info@kuvinhome.com . We look forward to reviewing your application!

About our Company

We are a New York based dynamic textile company specializing in high-end luxury brand offering an exclusive range of ready-made and custom area rugs, carpets, scatter rugs, bath rugs etc. with a thriving presence in residential, B2B and hospitality segments. Committed to innovation and quality, we seek an experienced and talented Marketing Manager to drive our brand's marketing strategies and initiatives across multiple channels of distribution.

Contact

JR Goyal
President
info@kuvinhome.com

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