Research & Market Intelligence
• Develop a deep understanding of collectible design, luxury interiors, textile, and art markets.
• Identify emerging trends, influential designers, collectors, galleries, and industry partners.
• Analyze customer behavior, market opportunities, and competitive positioning.
• Use data and insights to inform marketing decisions and investment priorities.
Strategy & Growth
• Create and execute marketing strategies designed to drive measurable business results.
• Build campaigns that increase brand visibility, lead generation, and customer acquisition.
• Establish meaningful metrics and reporting systems to evaluate performance and optimize outcomes.
• Partner with leadership to identify growth opportunities and strategic priorities.
Brand Storytelling
• Translate Merida's artistic vision, heritage, and craftsmanship into compelling narratives.
• Create content and campaigns that inspire designers, collectors, and design enthusiasts.
• Amplify the voices of our artists, craftspeople, and collaborators.
• Help communicate why original artistic work creates deeper value and meaning in interior spaces.
Relationship Development
• Cultivate relationships with interior designers, architects, galleries, collectors, and industry influencers.
• Support business development initiatives through thoughtful outreach and engagement.
• Build long-term connections that contribute to brand growth and customer acquisition.
Events & Brand Representation
• Lead marketing efforts surrounding design fairs, exhibitions, and industry events, including Design Miami and other prestigious gatherings.
• Represent Merida as a knowledgeable and passionate brand ambassador.
• Ensure every event reflects the sophistication and artistic integrity of the brand.
Experience
• 5–7 years of progressive marketing experience in interior design, preferably within building and architecture, luxury brands, cultural organizations, art, or other high end fashion brands.
• Bachelor's degree required.
• Interest in art history, design, architecture, or the creative industries strongly preferred.
Skills & Characteristics
• Exceptional storytelling, writing, presentation, and communication skills
• Strong analytical capabilities with the ability to use data to drive decision-making.
• Entrepreneurial mindset with a passion for building and growing brands
• Self-starter who thrives in an environment that values initiative and accountability
• Curious, coachable, and eager to learn.
• Persistent, resourceful, and results-oriented
• Comfortable building relationships with sophisticated clients and industry professionals
• Passion for art, craftsmanship, design, and creative culture
At Merida, we create more than rugs—we create collectible works of textile art.
Based in Fall River, Massachusetts, Merida is a textile artist workshop where craftsmanship meets contemporary art. Through our Artist-in-Residence program, we collaborate with visionary artists and our talented team of weavers, designers, and craftspeople to produce extraordinary textile works for discerning collectors, architects, and interior designers.
Our Atelier Series, created in partnership with Artist-in-Residence Sylvie Johnson, consists of thirty-six original works annually, each produced in a limited edition of thirty. Every piece is meticulously crafted and deeply intentional. Alongside these collectible works, our Studio Series offers one-of-a-kind custom creations designed specifically for luxury residential interiors.
Our clients seek more than beautiful objects. They seek connection—to artists, to craftsmanship, and to meaningful design.
We are looking for a Marketing Manager who can help us share our story with the world.
The Opportunity
This is a rare opportunity to shape the growth of a respected luxury design brand operating at the intersection of art, architecture, interiors, and craftsmanship.
As Marketing Manager, you will lead the development and execution of marketing initiatives that drive measurable business results while elevating Merida's presence within the collectible design and luxury interiors market.
You will combine market research, strategic thinking, storytelling, relationship development, and performance analysis to generate qualified leads, strengthen designer engagement, and expand brand awareness among collectors, architects, and design professionals.
Success in this role will be measured not by activity, but by impact.
Key Results
• Drive customer acquisition and revenue growth.
• Increase qualified inbound leads.
• Expand relationships with influential interior designers, architects, collectors, and design specifiers.
• Strengthen brand awarene
