Marketing Creative
Position Summary:
The Verellen Marketing Team is seeking a detail-oriented Marketing Creative to join our team. This position is responsible for creating engaging visual content for our digital and print marketing channels, assisting with website updates, and supporting marketing campaigns under the guidance of the Marketing and Branding leadership team. The ideal candidate has a strong understanding of graphic design, photo editing, marketing concepts, communication skills, and the ability to multitask effectively.
Essential Functions:
• Support marketing project development under the direction of the VP of Marketing & Branding and Marketing Manager
• Design new/Maintain existing sales tools and resource documents, including tear sheets, product guides, product labels and
customer-facing marketing materials
• Create/Maintain internal documents/forms
• Propose/develop concepts to improve customer experience and increase social engagement, website traffic and sales
• Assist the creative team with creating on-brand and engaging content for all marketing channels, including social media, print,
website imagery, events, and other marketing/sales tools
• Review marketing assets regularly to identify necessary improvements
• Edit product photography for use on the website and other marketing materials
• Regularly update product photography on the website and ensure the site's overall aesthetic is consistent
• Assist with production of promotional materials, including brochures, handouts, direct mail leaflets, videos, photographs, films, and
multimedia programs
• Set-up website accounts for new customers and maintain existing accounts
• Stay up to date on industry trends and activities, offering insights to improve our marketing efforts
• Assist with analyzing and reporting on all marketing campaigns, providing regular reviews of metrics and benchmarks
Qualifications:
• Associate degree or higher in Art/Graphic Design/Marketing or related field required
• Editing / Post-Production Skills
• Adobe Creative Suite
• Adobe Photoshop, InDesign, Illustrator
• Experience with Magento or another CMS interface
• Experience with web-based businesses
• Proven organizational and time management skills
• Demonstrated excellent critical thinking skills
• Ability to multitask and to work independently and as part of a team in a dynamic, fast-paced environment
• Flexible and willing to work with ever-changing priorities
• Effective written and oral communication skills
Verellen is more than just another furniture label. We concept, design and create objects of desire for the home. It’s our business and our passion. The story began in Tom & Sabine Verellen’s hometown of Antwerp, Belgium, where the old and the new—modern and traditional—are in natural harmony. Fast forward to High Point, North Carolina, where furniture-making knowhow is hard-wired and talent abounds. For the past 20+ years, the Verellens have recruited a passionate and creative team of men and women to bring life to their unique ideas. Verellen, established in 1999, out of the creative minds of Tom & Sabine Verellen, has grown to be a name in the furniture industry by keeping true to their family values of kindness, honesty, and savoir-faire, which have been built into their products. After a quarter century in the making, the company is welcoming a second generation of Verellens who have already set the mark for the brand's next chapter, while not losing sight of what brought them here in the first place.
