Innovations is looking for a Digital Marketing Coordinator to join our Marketing Department to assist in the development and execution of marketing plans for our website, social media, and email campaigns. We are looking for a creative individual with a background in the design industry preferred. The position is based in our head office in Soho and reports to the Marketing Manager.
Website
• Manage all content for the website
• Work on implementing new website features and design with web developer
• Update and maintain website imagery and product content
• Add new products to the website
• Maintain and update client installations for website
• Update and add press coverage, catalogs, videos, news, etc to website as needed
• Monthly report and review of website analytics
• Keep marketing database up to date
Social Media
• Management of accounts for all social media platforms (Instagram, Facebook, Pinterest, and LinkedIn)
• Community management for all platforms
• Coordinate schedules and posting of content across all platforms
• Ensure consistent brand imagery and message is maintained across all platforms
• Grow and develop following and engagement
• Source client installation photos posted to social media for our use
• Report analytics
Email/Newsletters
• Create and send out weekly product newsletters and other emails (company news, invitations, etc) using Mailchimp
• Update and maintain email database
• Monthly report and review of website analytics
Tradeshows
• Help plan and execute regional tradeshows including BDNY and smaller regional shows
• Assist on site as needed with local tradeshow booth installation
Photoshoots
• Help plan and execute seasonal collection photoshoot
• Take photography of product swatches as needed
• Take photography for social media of projects, products, etc as needed
• Scan and format product swatches
• Work on creating image renders
• Hybrid Schedule, 3-4 days in office per week
• 3+ Years of Professional Experience in Digital Marketing, Design Industry experience preferred
• Bachelor’s Degree
• Excellent communication skills (written and oral) and attention to detail
• Strong creative skills, written and visual
• Excellent organization and time management skills
• Team player, willing to help out with any task on our small team
• Experience or knowledge of the interiors, design, or luxury goods industries
• Must be comfortable working with:
-Social Media Management Platforms
-Mailchimp
-Microsoft Office Suite
-Adobe Creative Suite
-Website Content/Database Management
For over 45 years, Innovations has been committed to forward-thinking design and creating wallcoverings that transform interiors. As pioneers in the industry, we introduced many firsts by experimenting with new materials and design techniques. From our inspired products to our highly regarded service, we are dedicated to elevating the shopping experience every step of the way.
