Summer Thornton Design is looking for a highly creative, social media-obsessed Content Creator & Social Media Manager to bring our interiors, projects, process, and POV to life across digital platforms.
This role is ideal for someone who thinks in series, storylines, captions, covers, and scroll-stopping visuals, and is also passionate about interior design & architecture. We are looking for someone who is energized by the day-to-day rhythm of working in a creative studio & can be present in-office, notice what is happening in real time, and turn everyday moments in-studio – design meetings, sample reviews, vendor visits, installs, project updates, team conversations, and behind-the-scenes moments – into beautifully captured & compelling content that gives our audience a peek behind the curtain of how we make magic for our clients.
You should also be able to look through a folder of project photos, install clips, press features, iPhone videos, or past assets and quickly identify fresh ideas, edit them into engaging posts, and package them in a way that feels elevated, thoughtful, and true to the Summer Thornton brand personality.
The right person has strong aesthetic taste, sharp social instincts, excellent organization, and the ability to both dream up creative ideas and execute them. You should be comfortable personally filming, capturing, editing, and sharing behind-the-scenes moments, short-form video, building carousels, writing captions, maintaining a content calendar, and growing the brand across Instagram, Pinterest, email, ST website, Youtube, and beyond.
Primary Responsibilities
Identify and capture real-time content opportunities in the ST Design office/studio & at project sites, including design meetings, vendor visits, sample reviews, project work, team moments, site visits, installs, photoshoots, and day-to-day creative process
Film the Summer Thornton team and turn behind-the-scenes / making-of moments into professional, engaging social content
Develop and execute fresh content ideas, hooks, series, and storylines across Instagram, Pinterest, email, website, blog, and other digital platforms
Review existing photography, video, project imagery, install footage, press, and behind-the-scenes assets to identify new content opportunities
Personally create, edit, and package short-form videos, carousels, stories, graphics, captions, covers, newsletters, and website content
Build and maintain a content calendar and consistent publishing schedule
Repurpose strong content across platforms, including turning social posts into blog, email, Pinterest, and website content
Write strong hooks, captions, titles, covers, story copy, newsletter copy, and light website/blog copy
Track content performance and recommend what to repeat, refine, or retire
Update the website through Squarespace, including project imagery, press articles, blog posts, and other content
Support broader marketing efforts including press, photoshoot, editor, influencer, partnership, and imagery requests
Establish & build relationships with key influencers & brands in the social media space for crosspromotion, partnership, & brand-building opportunities
Develop strategies & tactics to maximize online sharing of Summer Thornton content
Coordinate with outside editors, writers, photographers, and videographers as needed
May require occasional out-of-state travel for progress site visits, installs, photoshoots, or project and/or Principal designer related content capture
Known for interiors that breathe life into every room, Summer’s work has been featured in Architectural Digest, Elle Decor, Veranda, Traditional Home, The New York Times, House Beautiful and more. She’s been named to the Elle Decor A-List, honored among the Top 50 interior design firms by 1stDibs, and chosen by Sotheby’s as one of the Top 20 Designers to Watch.
Her book Wonderland: Adventures in Decorating (Rizzoli, 2022) was a #1 New Release and the top selling architecture & design book the year of its debut.
The firm of 20 is headquartered in Chicago but works coast-to-coast including projects in Aspen, Atlanta, Bahamas, Cabo, Cayman Islands, Charleston, Chicago, Dallas, Houston, Lake Geneva, Longboat Key, Los Angeles, Miami, Montecito, Naples, NYC, San Francisco, Telluride, Traverse City, Sayulita, Washington DC & more.
Summer’s approach is deeply personal—no two clients are the same, so no two homes should be either. Summer fearlessly layers in ways that feel fresh yet timeless, often weaving in unexpected details and one-of-a-kind finds. The result: immersive interiors with soul, personality, and a touch of mischief.
For more information, visit www.SummerThorntonDesign.com/careers or check us out on Instagram at https://www.instagram.com/summerthorntondesign/
