Job Post
Company:
Surya
Duration:
Full-time
Date Posted:
01/21/25
Category:
Sales & Marketing
Location:
White
Salary:
50-100k
As a Brand Manager at Surya Inc., you will play a pivotal role in shaping and enhancing our brand’s identity, visibility, and influence in the design industry. This dynamic role involves leading the development and execution of comprehensive brand strategies aimed at strengthening the company’s brand equity, awareness, and market penetration. You will collaborate with cross-functional teams, leverage market insights, and deploy innovative marketing initiatives to elevate Surya Inc. as a leader in the design community. This position offers a unique opportunity to blend strategic thinking, creativity, and leadership skills to drive meaningful growth and success for our brands.
Key Responsibilities:
1. Brand Strategy Development:
Collaborate with the Director of Marketing to create and execute forward-thinking brand strategies that drive brand awareness, loyalty, and market share. Conduct ongoing evaluations of market trends, consumer insights, and competitive landscapes to identify opportunities for differentiation and growth.
2. Brand Awareness Initiatives:
Lead the creation and execution of multi-channel campaigns, including digital marketing, social media, public relations, events, sponsorships, and experiential activations. Partner with agencies, influencers, and industry stakeholders to amplify brand visibility and engagement. Oversee storytelling efforts to create compelling narratives that resonate with target audiences and foster an emotional connection with the brand.
3.Market Penetration Strategies
4.Brand Identity & Messaging
5.Brand Positioning & Guardianship
6.Brand Equity Enhancement
7. Cross Functional Collaboration
8. Performance Monitoring
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred.
5+ years of experience in brand management, marketing, or a related role, preferably within the design or home furnishings industry.
Strong understanding of branding principles, digital marketing, and consumer behavior.
Proven track record of developing and executing successful brand campaigns that drive measurable results.
Exceptional leadership and project management skills, with the ability to lead cross-functional teams and manage multiple priorities.
Strong analytical skills and a data-driven mindset, with the ability to derive insights and apply them to strategy.
Excellent communication and presentation skills, with the ability to influence and inspire stakeholders.
Passion for design, creativity, and storytelling.
What We Offer:
A dynamic and collaborative work environment at the intersection of design and innovation.
Opportunities for professional growth and development within a fast-growing company.
Access to a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
The chance to work with a passionate and talented team dedicated to transforming spaces and inspiring communities.
Surya Inc. is an innovative home furnishings company catering to a variety of lifestyles. Surya Inc.’s thoughtfully curated design-forward furniture, rugs, textiles, lighting, wall decor and accents are available worldwide through leading retailers, interior designers, and online stores. The Surya Inc. family of brands includes Surya, Global Views, Mitchell Gold + Bob Williams, Livabliss, and RST Brands. Surya Inc. has been named to the Inc. 5000 annual list of America's fastest growing privately held companies ten times.
Leslie Livingston
Director of HR