Architect and designer Eddie Maestri credits much of the success of his Dallas-based firm Maestri Studio to betting on his future—whether that means opening an art gallery or starting to say no to small projects.
What are the levers you’re pulling to drive your firm’s growth?
Every year, I will usually say, “OK, what are we going to do this year to set ourselves up for the next few years?” Every single time, it’s a complete leap of faith, right? The first thing we did was get a space. Not too long after that, we started hiring. It’s always a little bit scary to invest that kind of money in your business and not know what the next year has in store, but I needed to delegate more work. And of course with that, we needed more space, so we invested to expand. The next big investment was hiring a professional team to do our website. Then we decided that we wanted to be a little bit more of a—I hate to call it a lifestyle brand, but to be a little bit more all-encompassing. We opened an art gallery in our space, which was a big plunge.
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