Brands are pushing boundaries this season with unexpected partnerships, concepts and locations.
To the Trade The Shade Store is opening shop-in-shops within eight Kravet showrooms this fall: New York; Los Angeles; San Francisco; Chicago; Boston; Dallas; Washington, DC; Philadelphia; Bethpage, NY; and Naples, FL. Jonathan Adler’s new to-the-trade showroom near the D&D Building is the brand’s largest store to date at 6,500 square feet. (715 Lexington Ave., Fl 3, NYC)
Digital Digs Century has designed an exclusive line of furniture to be sold through Pirch showrooms and online. ATGStores.com opened its first pop-up called Styled Seattle, in collaboration with stylists Darcy Camden and Sherri Garcia and fashion publicist Sydney Mintle. (600 Pine St., Seattle, WA)
Seeking SoHo Trading its A&D Building showroom for a swanky spot in SoHo, Exquisite Surfaces aims to tap a new, downtown clientele. (95 Vandam St., NYC) Canvas Home has also swapped its Chelsea location for SoHo. (426 Broome St., NYC) In its new SoHo showroom, lighting design company Roll & Hill expands its product mix to include upholstery and cabinetry by the company’s founder, Jason Miller, as well as Golran carpets, Philippe Malouin shelving and vintage Finn Juhl. (3 Mercer St., NYC)