high point market | Mar 3, 2024 |
Monday, April 15, 2024

High Point Market takes place April 13 to 17. Get a head start with these Monday events. For more, check out BOH’s Designer’s Guide to High Point Market.

Mastering Brand Collaborations that Pay Off
9 a.m.–10 a.m. | Hooker Furnishings, Showplace, 3rd Floor
Explore the many ways designers can work with industry brands at this panel featuring style expert Ursula Carmona; design influencer Kyla Herbes; Hooker Furnishings vice president of creative marketing, interior design and events Kenzi Reddick; and designer Beth Diana Smith; moderated by marketing expert Ericka Saurit. From product placements to sponsored content to long-term ambassadorships to magazine features, the panelists share how you can tailor these opportunities to your unique style and offer personalized insights into growing your brand through partnerships.

Designer Secrets to SEO
10 a.m.–11 a.m. | Universal Furniture, 101 S. Hamilton St.
Jen Smiga of Ultraviolet Agency moderates a panel that explores the balance between prioritizing SEO and maintaining an authentic online voice to elevate your design business with designer Jeanne Chung, Ultraviolet Agency account executive Mickey Schluter, content strategist Jim Thornton of Inbound Found and Ro Sham Beaux founder Ann Yancy. RSVP here

Design Your Way to Financial Freedom: 5 Keys to Unlocking the Life You Want
10 a.m.–11 a.m. | The Point
Financial freedom means having the life you want for as long as you want. Pearl Collective co-founders Gail Doby and Erin Weir are joined by designers Christi Barbour and Lisa Kahn-Allen, who share the five keys they used to realign their design businesses, enrich their lives, give back to others and build amazing futures. In addition to their stories, they explain how to apply those same principles in your own design business. Complimentary lunch to follow, sponsored by MaterialWorks.

Social Media’s Impact on Design Integrity
11 a.m.–12 p.m. | Odette, 100 N. Centennial St.
While platforms like Instagram can be a powerful tool for interior designers, they simultaneously introduce unique challenges. In a conversation moderated by Design News Now editor in chief Courtney Porter, designers Angeline Hall, Antonio DeLoatch and Victoria Holly delve into how social media platforms influence design trends and client expectations.

Support Yourself, Your Firm and Your Team
1 p.m.–2 p.m. | Suites at Market Square, T-1022
Attracting and retaining top talent is essential to growing your business and remaining competitive. Designer Beth Diana Smith sits down with employer benefits provider Peter Rowe and the talk’s moderator, designer Matthew De Geeter, to discuss opportunities for firm owners to support themselves and their teams.

Furniture Showrooms Re-imagined: New Revenue Streams for Designers
2 p.m.–3 p.m. | Universal Furniture, 101 S. Hamilton St.
Innovative builders are turning their model homes into furniture showrooms with the startup Mine, making phys- ical product discovery easy and accessible for designers and their clients. The same technology powering those spaces is also available to designers, who can harness it to monetize their projects and unlock a new revenue stream. Learn more about this new customer experience with Interior Design Community’s Laurie Laizure, designer Buffy Ferguson, Caroline Simmel of Empire Communities and Eoin Harrington of Mine. RSVP here

Fluent in Construction: How to Influence the Choices that Shape Your Interiors
2 p.m.–3 p.m., The Point
Designers Lisa Shaffer, Suzanne Conner, Lane McNab and Jaclyn Isaac join marketing expert Julia Zapcic to explore the relationship between construction and interiors, offering insight into how the various stages of construction shape their work and influence client decisions.

Where Beauty, Art and Science Collide: Neuroaesthetic Innovations in Interior Design
1 p.m.–2 p.m. | Odette, 100 N. Centennial St.
In a panel discussion moderated by Marisa Wilson, industry veterans Asha Maía Maxey, Eryn Oruncak, Susan Hayward and Susie Novak dive into the world of neuroaesthetic design, with insights on how to select lighting, color and texture to create environments that are pleasing not only to the eye, but to the body as a whole.

Let’s Talk Textiles with Crypton Fabric and Anna Elisabeth Fabrics
3 p.m–4 p.m. | Nomad Wine Works, 432 N. Wrenn St.
Enjoy a cozy conversation with design experts about future color and textile trends with designer and textile enthusiast Allison Roundtree; Crypton Mills vice presi- dent of design Grainne Coogan; and Ryenne Blake, director of product at Anna Elisabeth Fabrics. Special gift for the first 20 guests. RSVP here

Alexa Hampton: One of a Kind
3 p.m.–5 p.m. | Eastern Accents, Suites at Market Square, G-1000
Celebrated designer Alexa Hampton joins Eastern Accents for a party celebrating their new collaboration—a series of pillows inspired by modern art and crafted from luxurious mixed materials.

The Asian American Experience: A Conversation with Design Industry AAPI Founders and Entrepreneurs
4 p.m.–5 p.m. | The Point
The Asian American Pacific Islander Design Alliance (AAPIDA) makes its High Point Market debut with a discussion that spotlights the organization’s five pillars: advocacy, awareness, collaboration, dialogue and mentor- ship. In a conversation moderated by Business of Home editor in chief Kaitlin Petersen, the four panelists—textile designer Swati Bansal of Soil to Studio, Dowel Furniture co-founder Ray Hallare, and designers Noz Nozawa and Lia Shin—share their paths into the design world, how representation has impacted their career trajectories, and how to enact industry change. Networking reception to follow, 5 p.m. to 7 p.m.

Become an In-Demand Designer in 3 Easy Steps
4 p.m.–5 p.m. | Universal Furniture, 101 S. Hamilton St.
If your dream client showed up at your doorstep, would you be ready to awe them—not only with your talent, but also with the experience of working with your firm? In this workshop, designer Sandra Funk shares the essentials to creating an unforgettable client experience that will make them eager to refer you to their friends.
RSVP here

The New World of Interior Fabric Specification
4 p.m.–5 p.m. | Century Furniture, 200 Steele, Suite 213
Century Furniture and Crypton Home Fabric host a presentation on aligning your specification practice with your personal priorities. Discover the latest advancements in performance fabrics—stain and spill repellency, but also bioreactive properties for wellness and wellbeing—and get the information you need to choose the fabric characteristics that are most important to your clients. (1 CEU) RSVP here

ADL National Home Furnishings Industry Chapter Reception
4 p.m.–6 p.m. | Currey & Company, IHFC, M-110
The Anti-Defamation League’s National Home Furnishings Industry chapter hosts a reception for the honorees of its annual awards, industry executives Caroline Hipple, Curtis Howse and David Kaplan, to celebrate their efforts to fight hate and foster a more equitable and just society.

Becki Owens x Surya Celebration
4 p.m.–6 p.m. | Surya, Showplace, Suite 4100
Enjoy cocktails and hors d’oeuvres as Surya unveils the latest additions to its collaboration with designer and lifestyle influencer Becki Owens, who shares her design insights and vision for the collection’s new rugs, pillows and throws.

This article originally appeared in Spring 2024 issue of the Designer's Guide, High Point Market. Subscribe or become a BOH Insider for more.

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