Ready to step into your full value? Ten designers share how they shifted their money mindsets.

» Focus on what your business needs.
Throughout her career, Lauren Caron has had her hourly rate set by others. In the early days, it was the now-defunct Homepolish; more recently, the Seattle designer was tapped to offer hour-long virtual consultations on The Expert. Each time, she’s found that someone else putting a price on her work has given her a fresh confidence in her own value.

» Set a financial goal, then work backward.
After saying yes to a few too many projects amid the pandemic boom, Atlanta designers Tavia Forbes and Monet Masters are reassessing their definition of success—and what it will take to ensure their firm’s financial health.