After saying yes to a few too many projects amid the pandemic boom, Atlanta designers Tavia Forbes and Monet Masters are reassessing their definition of success—and what it will take to ensure their firm’s financial health.
Is there a moment that sticks out to you as a shift in the way you charged, where you started thinking about your firm’s value differently?
Monet Masters: I honestly don’t think that we will ever get to a point where we can charge clients what we’re worth because they just wouldn’t be able to afford it. We have had the moment when we’ve assessed the industry, our growth and what other design firms are doing and decided that, based on the level of service and quality of creativity that a particular firm was producing, that we were on the same level and therefore able to comfortably charge what they were charging. Whenever we realize that we’re getting tons of inquiries and they’re not necessarily all viable, we’re able to almost comfortably decide to charge more, but nothing is ever comfortable.
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