Celebrity chef turned designer Travis London, whose firm, Studio London, is based in Miami and Los Angeles, developed an unconventional approach to selling retail finds thanks to clients with big budgets and tight timelines. Even as some of those advantages around availability slip away, the strategy has become a hallmark of his design practice.
Where do you start sourcing for any given project?
I always start online, and I’m looking at what’s already in stock. I don’t like to do custom pieces, because even though I sometimes deal with unlimited budgets, there’s so much good stuff out there already. What I’m big on instead is customization: I’ll find something we can get right now, then get that upholstered with fabric from France or some amazing Kelly Wearstler pattern that makes it luxurious.
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