industry insider | Oct 2, 2017 |
Zoffany expands by creating a new home

Style Library is now the official new name for British brands Zoffany, Sanderson, Harlequin, Morris & Co, Scion and Anthology. The six lines are part of the same group at Walker Greenbank, the oldest textile manufacturer based in the U.K.

Damask wallpaper by Zoffany
Damask wallpaper by Zoffany

“It’s been no secret that these six brands are part of the same company,” said Paul Colley, president of Style Library USA. “Now we are making it clear that these lines are one family of brands. Our history and quality of product have been second to none in the industry, and now we’re updating our brand to provide a customer and shopping experience that is second to none.”

Style Library’s launch includes a rebranding of its flagship showroom at the D&D Building in New York, as well as updated signage and communications, a new showroom in Chicago’s Merchandise Mart, and an updated website for Style Library and Style Library Contract.

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