show-rumors | Apr 1, 2024 |
Pierre Frey renovates its New York showroom, brands expand into ADAC and more

Just in time for spring, industry brands are opening or renovating new spaces for a fresh start. BOH has gathered all the showroom news to have on your radar this month.

Showroom Spotlight

A visit to the Pierre Frey showroom in New York’s D&D Building has always felt like stepping into a Parisian apartment. Since it first opened more than two decades ago, the 3,000-square-foot destination had housed the brand’s signature wallcoverings and fabrics in a cozy, inviting space. But as the company has expanded into new categories—most recently with the acquisition of esteemed wallcovering brand Zuber last fall—its showroom needed to grow as well.

Rug selections featured in the expanded Pierre Frey showroom at the D&D Building
Rug selections featured in the expanded Pierre Frey showroom at the D&D BuildingEthan Herrington

The resulting refresh, finalized in March, has doubled the brand’s footprint, creating ample room for the Pierre Frey rugs and furniture collections, as well as a designated new space for Zuber. Despite the increase in size, brand president Fiona West took care to ensure that the overall feel was just as inviting as the original.

“We always had this notion of a cozy space with a little living room and a fireplace, and we wanted to keep that atmosphere alive,” West tells Business of Home. “We also needed to modernize and expand because we’ve become much more than a fabric house, and we have to be able to show all of our range.”

Much of the refresh was centered around highlighting Pierre Frey’s expanded offerings, especially rugs. The original showroom tucked them away in a corridor, but now there’s a room dedicated to the brand’s rugs—directly adjacent to the perennially popular wallpaper displays. So far, it’s working. “From the moment we opened [the rug] room, the quoting has gone way up,” says West.

Equally important was making space for Zuber. The acquisition happened during the renovation, throwing West a curveball: How to highlight the iconic company without derailing the design? A dedicated space for the brand features a separate entrance for guests who just want to stop by Zuber. Adorned in black wallpaper, black wood paneling and black boiserie, the room’s colors present a contrast with the brand’s signature palette, and further differentiate its space from the rest of Pierre Frey.

Zuber has a dedicated section of the showroom
Zuber has a dedicated section of the showroom with its own entranceEthan Herrington

The renovation is part of the brand’s bigger-picture strategy of expanding on the East Coast, including a new Atlanta showroom that opened in 2022. “I think the showroom still plays a really crucial role [in our company and the industry at large],” says West. “The teams inside the showrooms have to become more adaptable and nimble to become almost a part of the design team,” she says. “We’re trying to get as many people in the showrooms to really demonstrate what we’re all about.”

Wallcoverings brand Innovations unveiled a new Los Angeles showroom in the Pacific Design Center. Spanning 3,000 square feet, the location is designed as a series of galleries where every wall is covered in the brand’s grasscloth, textile, foil and veneer wallcovering options. 8687 Melrose Ave., Suite B-511, West Hollywood

California-based furniture and appliance company Bordona’s opened a new live demo kitchen showroom in Oakdale. Designed in partnership with local designer Wendy Glaister and Sub-Zero Wolf, the 1,000-square-foot space features two kitchen designs that will allow chefs to demonstrate new and noteworthy kitchen designs in person. 102 West F St., Oakdale

The Luxury Kitchen debuts in West Hollywood. This showroom is the only dedicated Sub-Zero, Wolf and Cove retail showroom in the country, and will offer displays of over 90 appliances and host culinary events in the open space adorned with wallcoverings by Phillip Jeffries and Armani/Casa. 540 N. La Cienega Blvd., West Hollywood

The new Innovations showroom at the Pacific Design Center in Los Angeles
The new Innovations showroom at the Pacific Design Center in Los AngelesJeffrey Johnson

Italian linen and bedding company House of Pratesi has opened a new flagship store in Palm Beach. Designed by Studio Monteleone & Associates, the boutique boasts travertine floors and wool carpets, as well as leather and copper accents. The space features an array of the company’s collections—the brand’s only stand-alone store in the world. 400 Hibiscus Ave., Palm Beach

BSH Home Appliances opened a new flagship store in Miami. The 8,000-square-foot space will allow guests to peruse top brands like Bosch, Gaggenau and Thermador, and includes everything from dishwashers, ranges and ovens to warming drawers, microwaves and refrigerators. 112 NE 41st St., Miami

The Atlanta Decorative Arts Center announced additions and expansions. Milieu is unveiling a 1,350-square-foot showroom that will feature a wide range of the brand’s custom tables and furniture. The French Market Collection is relocating to a 4,288-square-foot space that will feature the Louisiana-based company’s art, decor, furniture, rugs and pillows. C + H Interiors is doubling its showroom to 4,500 square feet, expanding to include its own in-house fine art gallery and new product lines including Dell Anno, Interlude Home, Adriana Hoyos, Jimeco Interiors and BNF Studio. Home decor and furniture brand Made Goods is expanding its showroom space to 8,900 square feet, increasing the brand’s displays of its Blue Pheasant line, Thucassi brand and its in-house vanity collection. Habachy Designs + Atelier opened an expanded showroom that will feature a collection of furnishings, lighting, accessories and rugs from brands like Amura, Humble Matter and Gregor Turk. 351 Peachtree Hills Ave. NE, Atlanta

A demo kitchen in the new Bordona’s showroom designed by Wendy Glaister, featuring a punchy, acid green floor
A demo kitchen in the new Bordona’s showroom designed by Wendy Glaister, featuring a punchy, acid green floorCourtesy of Bordona’s

New York
Luxury linen brand Matouk opened the brand’s first dedicated retail location, called House of Matouk. The 2,300-square-foot space, designed by Mindy Matouk and Morgan Wendelborn of Wheelhouse NYC, will offer a range of the brand’s product categories, including bed, bath, table linens, apparel and home accessories, as well as its entire Schumacher collaboration. 20 East 67th St., New York

Color Atelier, the San Francisco–based small-batch paint and plaster company, opened a Brooklyn showroom in Industry City. This is the environmentally friendly paint brand’s first East Coast outpost and will host the brand’s new product launches as well as workshops and educational programs. 68 34th St., Bldg. 6, 6th Floor, Space C642, Brooklyn

House of Matouk, the brand's first dedicated retail space, recently opened in Manhattan
House of Matouk, the brand's first dedicated retail space, recently opened in New YorkCourtesy of Matouk

Rug manufacturer Rugs America opened a new showroom in Manhattan. The new space will include many new styles of area rugs, bath mats, and kitchen and entry mats. 230 Fifth Ave., Suite 1208, New York

Roche Bobois unveiled its newly renovated Manhattan showroom. Spanning 17,000 square feet, the space features a fireplace and lushly planted green walls, as well as a revamped 3D design room with large TVs and tablets that provides a connected experience for consumers and designers alike. 200 Madison Ave., New York

Pierre Frey renovates its New York showroom, brands expand into ADAC and more
The newly renovated Roche Bobois showroom in ManhattanCourtesy of Roche Bobois

The Gallery, the 33,000-square-foot antique and vintage furniture space in the New York Design Center, has welcomed several new booths. Tori Jones Studio will have a curated collection of antique furniture, vintage home decor items and fine art; Bernard Goldberg Fine Arts will feature American art created in the early 20th century as well as modernist artists such as Samuel Yellin and Frank Lloyd Wright; and Robertaebasta, the Milan- and London-based gallery, will offer a selection of 20th century art and design in its first U.S. location. 200 Lexington Ave., New York

Italian furniture brand Poltrona Frau opened a new flagship store in Manhattan. With over 19,000 square feet of space, the new showroom will offer indoor and outdoor furniture selections for both residential and commercial spaces from brands like Ceccotti Collezioni, Officine Gullo and Cappellini. To celebrate the opening, Poltrona Frau is launching 50 limited-edition Leplì stools made of hand-woven wicker available exclusively at this location. 181 Madison Ave., New York

The newly opened Natuzzi Italia showroom in Houston
The newly opened Natuzzi Italia showroom in HoustonCourtesy of Natuzzi Italia

French art gallery Amelie, Maison d’Art unveiled its new gallery in SoHo, the company’s first location outside of France. Located in a former artist’s studio, the gallery boasts 6,000 square feet of space with over 100 works by artists like Maxime Fardeau, Linde Freya, Yoona Hur and Jeremy Maxwell. 85–87 Mercer St., New York

Natuzzi Italia opened its first Houston showroom, marking the brand’s 20th store in the U.S. The 5,550-square-foot space has more than 130 feet of storefront glass to light up the brand’s furniture collections, all of which are hand-crafted in Italy. 1141 Uptown Park Blvd., Houston

Montreal-based furniture brand Cozey opened its first showroom in Toronto. The 3,600-square-foot showroom will allow visitors to sit in various vignettes of the brand’s modular seating collections and, at the back of the showroom, explore the Design Center to see and touch the company’s selection of rugs, accessories and fabric swatches. 1026 Queen West, Toronto, Ontario, Canada

Hollis + Morris opened a new Toronto showroom, office and manufacturing facility
Hollis + Morris opened a new Toronto showroom, office and manufacturing facilityCourtesy of Hollis + Morris

Hollis + Morris, opened a new Toronto showroom, office and manufacturing facility. The Canadian furniture and lighting company, which celebrates its 10th anniversary this year, will feature a wood shop, metal shop, finishing room, assembly room, prototyping space, offices and showroom, all under one roof, in a space designed in partnership with brand founder and creative director Mischa Couvrette, and architect Jonathan Mandeville of Passage Studio. 501 Alliance Ave., Suite 4, York, Ontario, Canada

Furniture manufacturer Andreu World has unveiled a second German showroom in Düsseldorf in partnership with the German office-furniture brand Wini. The space spans over 2,200 square feet and includes decorated vignettes that feature the brand’s collections like Hula, Alya, Sail and more. GAP 15 Graf-Adolf-Platz 15, 40213 Düsseldorf, Germany

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.