industry insider | Jun 15, 2017 |
Laurel & Wolf teams up with PBTeen in latest collaboration

For its latest partnership, online interior design service Laurel & Wolf joined with PBTeen on actress Yara Shahidi’s bedroom design. The brand had also previously designed the office of Cosmopolitan editor in chief Michele Promaulayko with Z Gallerie, and the living room of E! News host Catt Sadler with Portola Paints & Glazes.

Laurel & Wolf teams up with PBTeen in latest collaboration

“Once we knew we were working with Yara, it really seemed there was only one brand to go to for the partnership, and that was PBteen,” says Julie Geer, vice president of marketing at Laurel & Wolf. “As they are the teen brand within the home decor space, they were the perfect partner to collaborate with on Yara’s bedroom makeover. By providing fresh, fashionable options to appeal to varying teenage tastes, they truly had everything we needed to design Yara’s dream space.”

Laurel & Wolf teams up with PBTeen in latest collaboration

Shahidi is currently starring in the television show Black-ish and has plans to attend Harvard University. “Everything about me personally is so unique to who I am, and I wanted my room to reflect that,” she says. “To be able to design my room, I feel like it was a chance to finally have it become more of my space. I’m such a vivid person, and I wanted my space to match that.”

Take a look inside Shahidi’s room:

Laurel & Wolf teams up with PBTeen in latest collaboration
Yara Shahidi’s desk
Laurel & Wolf teams up with PBTeen in latest collaboration
Shahidi’s bed
Laurel & Wolf teams up with PBTeen in latest collaboration
Shahidi wanted her cameras on display
Laurel & Wolf teams up with PBTeen in latest collaboration

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Plus, save the date: September 9–10 is BOH's inaugural conference, Future of Home.
Advertisement