Business of Home News

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November 14, 2024

Why this designer hired a coach to level up her sales skills

After seeing positive results from a sales coaching program, Jamie Gasparovic set her sights on mastering the skill of selling. She deems the return on investment “endless.”

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October 31, 2024

How rebranding her business documents gave this designer a leg up

In order to artfully convey her firm’s identity, Beth Diana Smith purchased business templates that streamlined her systems and elevated her brand.

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October 17, 2024

How the right publicist helped this designer level up her firm

It took some trial and error for Susie Novak to get her PR footing. Once she found the right firm, it became integral to her firm’s strategy for success.

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October 12, 2024

How a business coach helped this designer build a waitlist of new clients

Stephanie Calderon knew her firm wasn’t reaching its full potential, but wasn’t sure how to get there until she tapped a skilled strategic advisor to revamp her systems.

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August 12, 2024

How waiting for the ‘perfect’ project can hold you back

After realizing that her type A tendencies were costing her, Christina Kim stopped waiting for perfection.

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August 8, 2024

How this designer found success when she stopped saying yes to everything

When Tiffany Skilling saw that people-pleasing was bad for business, she made a U-turn, sharpening her project filter and shoring up her boundaries.

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August 1, 2024

Why taking a day off to let your mind wander is great for business

When Erin Shakoor realized self-care was intrinsic to her success, she adopted a formula for periodic personal reboots.

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May 16, 2024

Subcontractor screw-ups are inevitable. How you handle it is what counts

A stoneworker’s error forced Grace Lee-Lim to problem-solve creatively—with stunning results. Here’s how she went back to the drawing board and made it work.

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May 9, 2024

Should you take a client that fired their last designer? This pro did

For Tineke Triggs, signing on as a project’s replacement designer meant pulling double duty to build rapport with a client who had been burned. Here’s how to turn client trust issues into a relationship-building opportunity.

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April 25, 2024

The client challenge that can boost your creativity

A client’s request to keep several pieces challenged Kerri Pilchik to rethink her usual design approach.

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