In order to artfully convey her firm’s identity, Beth Diana Smith purchased business templates that streamlined her systems and elevated her brand.

If your eyes glaze over at the mere mention of the phrase “business templates,” you’re in good company. Yet as Beth Diana Smith proves, the best creative leaders don’t shy away from the drier aspects of entrepreneurship; they lean in. After spending more than a decade in the most corporate of corporate environments—the accounting and finance departments of Fortune 500 companies—Smith knew that she was destined for a more creative next chapter. But she was also aware there were lessons to take from her first career and apply to her design venture.

Beth Diana SmithCourtesy of Beth Diana Smith