social media
social media
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January 31, 2022
Pinterest unveils augmented reality shopping for home
Today, Pinterest announced its largest ever AR-enabled shopping feature with the debut of Try On for Home Decor—a partnership allowing users to virtually test out products from Crate & Barrel, CB2, Target, Walmart, West Elm and Wayfair.
social media
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January 27, 2022
Instagram is introducing subscriptions. Should designers care?
After Instagram announced it was rolling out a new Subscriptions feature with a select group of content creators last week, design influencers are weighing in on whether or not the service would be fit for their audience.
social media
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June 2, 2021
Fashion influencers are coming for the home
The home industry hasn’t always been best suited to the influencer economy’s young, unboxing crowd. Could these fashion and beauty crossovers signal a shift?
weekly feature
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April 14, 2021
Will the design industry ever embrace influencer culture?
Unlike the influencer-saturated fashion and beauty spheres, the influencer marketing model has been slow to take hold in the home industry, especially the high end. Here’s why—and when to expect that to change.
digital disruptors
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April 12, 2021
West Elm is going all in on influencers
The home industry has been somewhat slow to embrace influencer marketing. If West Elm’s new ambassador program is any indication, that’s soon to change.
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