social media
social media
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June 2, 2021
Fashion influencers are coming for the home
The home industry hasn’t always been best suited to the influencer economy’s young, unboxing crowd. Could these fashion and beauty crossovers signal a shift?
weekly feature
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April 14, 2021
Will the design industry ever embrace influencer culture?
Unlike the influencer-saturated fashion and beauty spheres, the influencer marketing model has been slow to take hold in the home industry, especially the high end. Here’s why—and when to expect that to change.
digital disruptors
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April 12, 2021
West Elm is going all in on influencers
The home industry has been somewhat slow to embrace influencer marketing. If West Elm’s new ambassador program is any indication, that’s soon to change.
industry insider
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March 16, 2021
Inside Studio McGee’s private equity deal
Fresh off a bestselling book release and a hit Netflix debut, Utah-based husband-and-wife design duo Syd and Shea McGee have announced a deal to sell a minority stake in their business to Los Angeles–based Strand Equity.
social media
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February 23, 2021
Designers are flocking to Clubhouse. Why?
The buzzy invite-only social media platform has recently taken the design industry by storm. We explore how it works, what all the fuss is about, and why opportunity favors early adopters. (Plus, we’re hosting a Clubhouse chat of our own—see you there!)
trade tales
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February 19, 2021
How do you stay on top of Instagram DMs?
We asked five designers—Michelle Gage, Renae Keller, Courtney Sempliner, Kristin Try and Joy Williams—how they stay on top of their Instagram inbox.
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