Business of Home News

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April 17, 2024

How to generate income on social media without brand partnerships

Kristen McGowan shares entry-level tech tools and platforms—as well as her best strategies—for translating a home’s atmosphere to social media.

social media

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April 3, 2024

Stuck in a social media rut? This designer recommends courting a bit of controversy

Interior designer and social media manager Celena Browning shares an industry insider’s perspective on building better brand relationships and boosting online engagement—plus how to get comfortable in front of the camera and the equipment upgrade that can instantly elevate your content.

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March 6, 2024

How to use YouTube to grow brand awareness

In this week’s installment of Ask an Influencer, content creator Eric Wang shares why building a trustworthy brand means investing time in audience interaction.

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February 27, 2024

Are influencers the next frontier for design project management?

Design Assisted founder Dalia Soles shares her project management firm’s first foray into working with influencers—and how the industry is facing a wealth of untapped potential in influencer marketing.

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February 7, 2024

How YouTube led influencer MaCenna Lee to product design

In this week’s installment of Ask an Influencer, MaCenna Lee shares the strategies that turned her followers into a community, the incremental approach she took to increasing the quality of her content, and how she’s safeguarding her social media business against broader economic uncertainties.

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January 24, 2024

Kyla Herbes on recession-proofing her social media business

In this week’s installment of Ask an Influencer, Kyla Herbes shares her best strategies for driving social media success back to your design business.

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January 10, 2024

Marco Zamora is using social media to establish his brand—his design business is next

In this week’s installment of Ask an Influencer, content creator Marco Zamora shares how sticking to a strategy rooted in authenticity launched him to social media stardom.

year in review

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January 4, 2024

How designers found success on social media in 2023

As we head into 2024, we’re taking a look back at some of the best tips design influencers and content creators shared with BOH.

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September 20, 2023

How hiring a full-time specialist helped Lindye Galloway fall back in love with social media

Orange County, California–based interior designer Lindye Galloway shares how a crucial hire has transformed her ability to stay on top of a fast-moving social media landscape.

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August 23, 2023

David Quarles IV wants to be the next Martha Stewart. Here’s his game plan

Designer and content creator David Quarles IV shares his step-by-step strategy for making a successful Reel and how working with a legal team has helped him protect his brand as he looks to future growth.

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