Licensing used to reign supreme for designers looking to work with brands. But today, a wave of micro-collaborations hitting the market are more about generating buzz than profits. BOH spoke with several designers who’ve pulled off micro-collabs about how small-scope strategic partnerships can make a big marketing splash.
Milwaukee designer Sharon Kevil is launching Forti Goods, a line of high-end furniture designed for storing cannabis stylishly and discreetly. Kevil tells BOH how rapidly changing cultural stigmas are impacting her brand strategy.
Danish design company Vipp began with a single trash can design—now, 81 years later, chief designer Morten Bo Jensen tells BOH how he helped transform the brand and why it’s venturing into a new material with its latest collection.
In spite of Miranda Priestly’s snub, florals for spring always get high style marks in our book. Beyond the classic colorful blossoms, the stories behind these six wallcoverings will add a richness to any room.