Job Post
Company:
Samuel & Sons
Duration:
Full-time
Date Posted:
02/10/25
Category:
Public Relations
Location:
New York
Salary:
50-100k
Samuel & Sons Passementerie seeks a hands-on, strategic Marketing Manager to oversee all internal and external communications worldwide. In this full-time managerial role, you will ensure that brand messaging remains consistent and aligned with our brand's voice while driving awareness, engagement, and business growth.
Reporting to the Executive Creative Director and working under the supervision of the VP of Design, you will play a key role in developing and executing go-to-market strategies for new collections and product launches. Your responsibilities will include overseeing digital marketing and social media, managing PR agency relationships, analyzing marketing campaign data, and optimizing budgets to maximize impact.
This role offers the opportunity to collaborate across multiple departments—including Product Development, Creative, and Sales—and engage with external PR agencies. You will be instrumental in shaping the brand's reputation, increasing visibility, and driving traffic to showrooms and online during an exciting period of growth.
• 4+ years in brand and/or retail marketing, with at least 2 years managing direct reports.
• Proven track record in marketing communications and PR within luxury goods, interior design, or related industries.
• Ability to develop and execute brand strategies, marketing campaigns, and PR initiatives that drive engagement and business
growth.
• Strong ability to manage multiple projects, timelines, and priorities in a fast-paced environment.
• Proficient in gathering, analyzing, and interpreting marketing data to inform strategies and optimize campaign performance.
• Exceptional written and verbal communication, with the ability to craft compelling brand messaging and present insights effectively.
• Experience working cross-functionally with sales, creative, product development, and external agencies, fostering strong
partnerships.
• Proficiency in MS Office (Excel, PowerPoint, Word) and learning and adopting new marketing and analytics tools.
• Ability to generate innovative ideas that align with brand identity and business objectives.
• Agile and resourceful in navigating challenges, with a solutions-oriented mindset.
• Flexibility to attend industry events and occasionally work outside typical business hours when necessary.
• This is a full-time, in-house position at the Los Angeles Creative Studio.
Plan and oversee press, trade shows, and client showroom events.
• This is a full-time, in-house position at the Los Angeles Creative Studio.
• work authorization to work in the United States
Samuel & Sons is the leading source for the finest quality interior trimmings worldwide. As a family-owned company, they have transformed the perception of passementerie to cater to both contemporary and traditional interiors. Their extensive collection features over 10,000 trimmings, along with Custom and Semi-Custom programs.
Developed in their own Design Studio, Samuel & Sons' artisanal collections are meticulously crafted by exploring unique constructions and incorporating novel materials such as boucle, silk, and linen, combined with glass, metal, and wood. Additionally, Samuel & Sons collaborates with renowned designers on exclusive projects.
Their products are available at showrooms in New York, Chicago, Los Angeles, Dallas, Atlanta, London, and Paris, as well as various representative showrooms worldwide.
Stella ietta
Global VP HR