magazine | Jun 21, 2019 |
WANT Les Essentiels co-founders launch e-commerce platform for ‘less but better’ shopping

With their new e-commerce platform, Goodee, the design duo behind the much-lauded WANT travel accessories brand turn their focus to home, and they’re keeping sustainability top of mind.

“Conspicuous consumption has reached an unsustainable point,” says designer Dexter Peart, who with his twin brother and business partner, Byron Peart, launched WANT as a wholesale agency in 2000. The Pearts expanded their purview with WANT Les Essentiels, a popular luxury goods label, then the style and beauty boutique WANT Apothecary. When the pair sold their stake in 2017, they shifted their focus to a new venture: Goodee, an e-commerce platform that promises to connect conscious consumers with ethical makers. “We believe that many people, especially younger generations, are searching for tools to consume ‘less but better’ products,” says Dexter.

The Pearts traveled the globe to select the lifestyle and gift products featured on Goodee, focusing on artisans, collectives and brands that value sustainability, social impact, heritage production, or organic materials and ingredients. When the site launched in late May, it stocked items from more than 20 countries, including Nanimarquina rugs, pillows and wallhangings woven in Pakistan, Spain and India; porcelain tableware from Netherlands-based artist Agne Kucerenkaite; bath items from British natural beauty line Haeckels; and a children’s chair made of recycled plastic from Belgian brand EcoBirdy. “Discovering and supporting intentional brands has always been a passion of ours,” says Byron. “This platform connects an ecosystem of makers to consumers looking to make better choices.”

Goodee’s wares will also be on view until August 25 at a pop-up shop in Montreal, where the Pearts and their company are headquartered. “We are assuming the role of curator and guide to help consumers navigate a fast-evolving landscape of purpose-driven design,” says Dexter.

Homepage photo: Celia Spenard-Ko, courtesy of Goodee

This article originally appeared in Summer 2019 issue of Business of Home, Issue 12. Subscribe for more.

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