magazine | Mar 16, 2018 |
How this creative director sharpened S. Harris’s edge

Working at Fabricut Inc. was always the end game for Jodi Finer. She recalls sitting in her eighth-grade science class, wondering how it would help her once she took the reigns of her family business. “I’ve always had this underlying knowledge that everything I do will inform my career,” she says. “From studying psychology to business to fashion textiles—it was all about preparing me for my career at Fabricut.” Now, as the creative director at S. Harris, a textile, wallcovering and accessory wholesaler under the Fabricut umbrella, she has reinvigorated the century-old family business with fresh ideas and a savvy design sensibility.

How this creative director sharpened S. Harris’s edge
Jodi Finer

When Finer arrived at S. Harris after a stint in the fashion industry, the brand was widely used in the hospitality market, but didn’t have a signature look. Its evolution under her direction is a bit of a course correction: She has re-created the brand’s verticals to reference fashion, travel and art through color, patterns, textures and high-quality materials. “I want people to think, ‘This is S. Harris’ when they see it,” she says. 

Finer also spearheaded Fabricut’s first collection of transitional furniture, which the brand is beginning to deploy in its showrooms. Designers will be able to see and touch the furniture in person, then customize an order online with over 8,000 fabric offerings from Fabricut brands in as little as five clicks. “Being a long and historied textile supplier and wholesale distributor to the trade has allowed us to understand what our customers want,” says Finer of the move into finished goods. “We felt that it was important to offer the whole home—we want to be a one-stop shop for Fabricut fans.” 

How this creative director sharpened S. Harris’s edge
Textiles from an S. Harris collaboration with Fragments Identity.

This article originally appeared in Spring 2018 issue of Business of Home. Subscribe or become a BOH Insider for more.

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