With nearly 80 percent of U.S. households enjoying outdoor space, it’s no surprise that the International Casual Furnishings Association expects the outdoor furnishings category to gross $5.5 billion by 2021. We turned to the brand standard-bearers for an inside look at the top-performing SKUs and finishes.
Ahead of the Curve:
“Most of our customers live in coastal communities and spend time outdoors year-round,” explains Kirsty Williams, senior vice president of design for Serena & Lily. Yet while the brand has perfected the après-beach look, it is relatively new to the outdoor category. This spring, it focused on translating its bestsellers into pieces that shoppers can actually take outside, like the Capistrano outdoor daybed, the resin version of an oft-Instagrammed rattan indoor favorite. “It retains all of the same graceful curves, but is constructed of sturdier outdoor materials,” says Williams.
Finishing Strong: Though neutral shades of the high-performance aluminum have long surpassed the demand for other colorways, the Virginia-based furniture company McKinnon and Harris has seen a significant uptick in requests for the bolder, nature-inspired green and blue hues in its 22-color deck of finish options.
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