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magazine | Dec 2, 2021 |
The best designers in the world use stylists. Here’s why you should too

Not sure if you should hire a stylist for your next shoot? Here are five reasons to find the budget and take the plunge.

Letting go can be difficult. When you’ve spent a year or more on a project—creating mood boards, pulling swatches, shopping for months, texting with the client at all hours, and waiting for everything to finally arrive—asking another professional to come in and tweak your completed work sounds like a kind of torture. Not to mention, you have to pay them handsomely for that privilege!

At first glance, hiring a stylist might seem like an unnecessary step, particularly for someone who is, by definition, a creative expert. New York–based designer Billy Ceglia got his start as a stylist for Ralph Lauren, so when he turned to interiors, he was pretty sure he could manage the final styling himself. Yet, though he was certainly capable, he found himself frazzled at every photo shoot. To his delight, working with stylist Frances Bailey helped smooth out the process. “When we started collaborating, I had the epiphany that you can be both [a designer and a stylist]—but you can’t be both on the same project,” he says. “It’s two totally different mindsets.”

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